Colour, communication and branding
AEG: 04.02.2019 kell 09.30-14.30
KOHT: Tallinna Loomeinkubaator, 3. korruse seminariruum
Colour has been known to have a powerful psychological impact on people’s behavior and decisions. It can often be the sole reason someone gets interested in a brand or purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim colour is a primary reason when they make a purchase.
The workshop will be held on 2 days, including both theory and practice. The workshop will be followed by one to one mentoring each day from 14:30 to 16:30. For one to one mentoring please mention it in comments while registering. Registration is valid for 2 days participation only.
Maximum 25 participants.
04.02.2019 - Design and colour trend basics
Colour as communication tool.
What makes a trend?
- Product Trends & Seasonality
- Market Trends
- Macro Trends
05.02.2019 - Colour as a brand driver
Workshop learning focus on the individuals’ enterprise or business idea & mission. Exploring the potential to use colour.
- to communicate product
- amplify a business mission to its market
- clarify and communicate business goals
Workshop is delivered by Jill Tattersall and Mo Tomaney from Wise Birds Network Ltd. UK. Further information about Wise Birds Network is available https://www.wisebirds.london/.
Tallinn Creative Incubator companies - 36€ (VAT inc.)
Mentors - 36€ (VAT inc.)
Partners (Tartu LMK, Pärnumaa Ettevõtlusinkubaator) - 36€ (VAT inc.)
TDH (Tallinn Design House companies and alumni of Tallinn Creative Incubator) - 90€ (VAT inc.)
All others - 180€ (VAT inc.)