Tallinn Business Incubator’s Game Business Masterclass is designed for both aspiring and active game developers who want to take their projects beyond the prototype stage and build sustainable, market-ready businesses.
The masterclass is for those with a game prototype or concept and a clear plan to move forward. Participants should have at least a basic understanding of the games industry. We also welcome marketing and business professionals eager to apply their skills in game development.
This masterclass gives you the tools, knowledge, and industry insight how to establish, fund, manage, and launch a game business.
Over the course of four intensive modules, you’ll learn how to:
- Develop a clear business vision and model for your game
- Secure funding and build strong partnerships
- Position and market your game effectively to reach your audience
- Pitch confidently to investors and industry professionals
Schedule & Training Topics
13.09 – 10.30–18.00 (On-site)
Games as a Business & Business Vision Development
Hands-on workshop where participants create the business vision and model for their game idea.
Topics covered:
- Game industry economics – hit-driven, long-term, high risk, high reward
- Understanding games as a product – value, revenue, growth, mistakes
- Business vision models – vision statement, gaming revenue model, go-to-market document
- Product development – value, audience, investment scope, motivation
14.09 – 10.30–18.00 (On-site)
Funding & Partnerships
In-depth training on funding opportunities and partnership strategies. Participants will develop a budget and funding plan, explore investment models, and prepare for realistic resource planning.
Topics covered:
- Mapping funding sources: grants, venture capital, publishers, programs
- Types of investment: equity, revenue share, prototype funding
- Pitch deck financials: budgeting, cost structure, profitability assumptions
- Partnership models and rights allocation
20.09 – 11.00–17.00 (Online)
Progress Review
Individual feedback sessions on the work completed so far, followed by group discussions to strengthen budgets and business models based on feedback.
27.09 – 11.00–17.00 (Online)
Marketing & Positioning
Practical session with real-world examples from game marketing. Participants will develop an initial positioning strategy and visual plan for their Steam page.
Topics covered:
- Principles and tools of game marketing
- Defining your audience and crafting your core message
- Creating an initial visual identity and product image
- Steam page mock-up and presentation outline
12.10 – 13.00–18.00 (On-site)
Pitching & Investor Relations
Final Pitch Day where participants present to trainers and other participants. Includes a simulated investor meeting, direct feedback, and networking opportunities.
Trainer
The trainings are led by Bohdan Sereda – a cross-discipline game creator with 12 years of industry experience and six major releases across Premium AA, VR, and indie titles, including live games. He specialises in strategy, production, and vision, with additional skills in basic game design and prototyping in Unreal Engine.
As a founder with strong R&D expertise, Bohdan grew a studio from four people to nearly 40 professionals, culminating in the success of Into The Radius VR – a title with over 9,000 “Very Positive” reviews and 500,000 copies sold, paving the way for its sequel.
In addition
- Participants will receive an official completion certificate (issued by Game UP! Academy in cooperation with Tallinn Business Incubator).
- The trainer will also answer ongoing questions between sessions via a dedicated Discord channel, ensuring continuous support throughout the programme.
Participation fee
- For companies: Discounted price 60€+VAT until 10.09
90€ + VAT(Fee covers up to 5 participants from the same company. Price is per company – register one person only; we’ll collect other participants’ details later.) - For Students (choose Partner, when registering): Discounted price 90€+VAT until 10.09
110€+VAT - Not a company: Discounted price 130€+VAT until 10.09
150€+VAT
Don’t miss this opportunity to take your game business to the next level!
Registration is open until 11th of September!
For additional questions: contact info@inkubaator.ee