Eelinkubatsioon – sügis 2025

Eelinkubatsioonis osaleja saab ligipääsu 6-osalisele koolitussarjale ning võimalus on saada ka ühetunnine konsultatsioon Ettevõtlusinkubaatori konsultandiga.

Eelinkubatsiooni sügis 2025 ajakava:

• 28.10 kell 9.30-13.45 Ärimudeli loomine ettevõttele (Koolitaja Margus Klaar) Vaata lähemalt
• 29.10 kell 9.30-12.00 Kuidas ringmajandust ettevõttes rakendada? (Koolitaja Kristel Mõistus) Vaata lähemalt
• 04.11 kell 10.00-14.00 Kuidas arvutada ettevõte kasumisse? (Koolitaja Kari Maripuu) Vaata lähemalt
• 11.11 kell 09.30-14.00 Kuidas uurida kliendi vajadusi? (Koolitaja Margus Klaar) Vaata lähemalt
• 18.11 kell 10.00-14.15 Kuidas luua ja arendada brändi? (Koolitaja Paavo Pettai) Vaata lähemalt
• 25.11 kell 9.30-17.00 Tulemuslik turundus: strateegia, kanalid ja tulemuste mõõtmine (Koolitaja Maris Kivi) Vaata lähemalt

Eelinkubatsioonis osalemine maksab 120€+km. Eelinkubatsioonis osalemiseks täida registreerimisvorm.

Lisainfo eelinkubatsiooni kohta: https://inkubaator.tallinn.ee/program/eelinkubatsioon/

Game Business Masterclass

The masterclass is for those with a game prototype or concept and a clear plan to move forward. Participants should have at least a basic understanding of the games industry. We also welcome marketing and business professionals eager to apply their skills in game development.

This masterclass gives you the tools, knowledge, and industry insight how to establish, fund, manage, and launch a game business.

Over the course of four intensive modules, you’ll learn how to:

• Develop a clear business vision and model for your game
• Secure funding and build strong partnerships
• Position and market your game effectively to reach your audience
• Pitch confidently to investors and industry professionals

Schedule & Training Topics

13.09 – 10.30–18.00 (On-site)
Games as a Business & Business Vision Development

Hands-on workshop where participants create the business vision and model for their game idea.

Topics covered:

• Game industry economics – hit-driven, long-term, high risk, high reward
• Understanding games as a product – value, revenue, growth, mistakes
• Business vision models – vision statement, gaming revenue model, go-to-market document
• Product development – value, audience, investment scope, motivation

14.09 – 10.30–18.00 (On-site)
Funding & Partnerships

In-depth training on funding opportunities and partnership strategies. Participants will develop a budget and funding plan, explore investment models, and prepare for realistic resource planning.

Topics covered:

• Mapping funding sources: grants, venture capital, publishers, programs
• Types of investment: equity, revenue share, prototype funding
• Pitch deck financials: budgeting, cost structure, profitability assumptions
• Partnership models and rights allocation

20.09 – 11.00–17.00 (Online)
Progress Review

Individual feedback sessions on the work completed so far, followed by group discussions to strengthen budgets and business models based on feedback.

27.09 – 11.00–17.00 (Online)
Marketing & Positioning

Practical session with real-world examples from game marketing. Participants will develop an initial positioning strategy and visual plan for their Steam page.

Topics covered:

• Principles and tools of game marketing
• Defining your audience and crafting your core message
• Creating an initial visual identity and product image
• Steam page mock-up and presentation outline

12.10 – 13.00–18.00 (On-site)
Pitching & Investor Relations

Final Pitch Day where participants present to trainers and other participants. Includes a simulated investor meeting, direct feedback, and networking opportunities.

Trainer

The trainings are led by Bohdan Sereda – a cross-discipline game creator with 12 years of industry experience and six major releases across Premium AA, VR, and indie titles, including live games. He specialises in strategy, production, and vision, with additional skills in basic game design and prototyping in Unreal Engine.

As a founder with strong R&D expertise, Bohdan grew a studio from four people to nearly 40 professionals, culminating in the success of Into The Radius VR – a title with over 9,000 “Very Positive” reviews and 500,000 copies sold, paving the way for its sequel.

In addition

• Participants will receive an official completion certificate (issued by Game UP! Academy in cooperation with Tallinn Business Incubator).
• The trainer will also answer ongoing questions between sessions via a dedicated Discord channel, ensuring continuous support throughout the programme.

Participation fee

• For companies: Discounted price 60€+VAT until 10.09 90€ + VAT (Fee covers up to 5 participants from the same company. Price is per company – register one person only; we’ll collect other participants’ details later.)
• For Students (choose Partner, when registering): Discounted price 90€+VAT until 10.09 110€+VAT
• Not a company: Discounted price 130€+VAT until 10.09 150€+VAT 

Don’t miss this opportunity to take your game business to the next level! 

Registration is open until 11^th of September!

For additional questions: contact info@inkubaator.ee 

Game Development Pre-Incubation

Are you an aspiring game developer with a brilliant idea but unsure how to bring it to life and turn it into succesful business? Our Pre-Incubation Programme is designed for individuals and teams looking to turn their game concepts into market-ready products and published games.

With a mix of hands-on training and expert mentoring, this programme will equip you with the essential skills to navigate the game development landscape successfully. 

The programme will end with a release event, where all teams will release their game or demo on Steam.

Who is the programme for?

• Game developers in the early stages of their project
• Teams looking to refine their ideas and business strategy
• Creatives interested in learning the fundamentals of game business, funding, and marketing
• Anyone who wants structured guidance and mentorship in game development

What’s included?

This programme consists of a series of 6 in-person and online training sessions led by industry experts, covering essential topics such as game design, marketing, funding, and business strategies. 

Participants who have registered as a company will also receive mentoring sessions after each workshop for personalized feedback and support. 

Programme Overview (All the trainings are in English):

• 5.04 at 11.00-15.00 Kick off + Training 1

The programme kick-off is on the 5th of April, which is followed by the first training.

The first training covers the fundamentals of game design, including different genres and the ideation process for developing compelling game concepts. 

Additionally, participants will learn about market analysis and how to determine market fit, ensuring their game idea aligns with audience demand and industry trends.

The training will be carried out by Jordan Morris.

• 19.04 at 11.00-15.00 Training 2

The second training covers selecting the right toolkit and art style to bring your game vision to life. 

Participants will also learn how to create an effective to-do list, master project management techniques, and improve teamwork for a more efficient development process.

The training will be carried out by Ahmed El Shenawy and Julia Sereda.

• 3.05 at 11.00-15.00 Training 3 

The third training covers game marketing strategies, including key funnels and channels to reach your audience effectively. Participants will learn best practices for promoting their game, how to craft compelling messaging, and strategies for building visibility and engagement in a competitive market.

The training will be carried out by Jordan Morris.

• 14.05 at 18.00-19.00 Training 4 (Online)

The fourth training covers pricing strategies, helping participants determine the optimal pricing model for their game to maximize revenue and market success.

The training will be carried out by Karl Kontus.

• 17.05 at 11.00-14.00 Training 5 

The fifth training covers securing funding and learning about funding possibilities for your game and understanding key business principles. 

Participants will learn about key legal aspects, including contracts, copyrights, and business structures, with a focus on intellectual property (IP) in the gaming industry. The session will cover relevant IP types such as copyrights, design rights, and software patents, as well as the role of AI in IP. Additionally, it will explore revenue generation from IP rights and essential legal considerations for IP contracts.

The training will be carried out by Jelizaveta Lazonen and Ott Madis Ozolit.

• 11.06 at 18.00-21.00 Training 6 and Programme wrap-up

The final training covers the step-by-step process of releasing your game on Steam, including essential pre-launch preparations, submission guidelines, and post-launch strategies. 

Participants will also take part in a programme wrap-up, reflecting on their progress and receiving final guidance for future success.

The training will be carried out by Jordan Morris.

Trainers:

Jordan Morris – Creator of “Haiku the Robot”, a 2D action-adventure platformer released on Steam and Nintendo Switch. Jordan developed the game entirely on his own. His second game, “Rusty’s Retirement” has reached important milestone – it has now sold 500 000 copies. 

Karl Kontus – Co-Founder of Video Game Insights, where he is building a market, player, and competitive intelligence platform for the gaming industry. Previously, he worked at 2K, leading the NBA 2K commercial strategy in EMEA and Asia, covering pricing, promotion strategy, SKU planning, geographic prioritization, budgeting, forecasting, market analysis, and player cohorting.

Jelizaveta Lazonen – An experienced Intellectual Property Strategy consultant with a legal background and an LLM in Intellectual Property Law. She specializes in helping companies develop strong IP strategies that protect their innovations while fostering collaboration. Passionate about navigating the complexities of intellectual property, she helps organizations leverage their intangible assets for sustainable growth.

Ahmed El Shenawy –  A civil engineer-turned-game developer driven by a deep passion for film and games. A self-taught game programmer, he earned a master’s degree in Educational Game Design from Tallinn University, where he is now a guest lecturer. Ahmed frequently speaks at industry events and currently works at Placeholder Gameworks, the studio behind Death and Taxes, contributing to their upcoming title, Broken Alliance.

Julia Sereda – CEO & Co-founder of Rhea Games. Previously, she was an Art Director at Ready Player Me for seven years, playing a key role in transforming it into a leading developer platform. She built and led a team of 12 artists, including concept artists, 3D character designers, riggers, and technical artists—mentoring many from intern to mid-level roles. She also established production pipelines, automated processes to enhance efficiency and quality, and optimized workflows to manage multiple projects simultaneously.

Why join?

✅ Expert-Led Training – Learn from experienced professionals who have been in the industry.
✅ Hands-On Mentorship – Get feedback to your game.
✅ Structured Learning – Step-by-step guidance to take your game from idea to launch.
✅ Networking Opportunities – Connect with other game developers and potential collaborators.
✅ Market & Business Readiness – Gain critical insights to ensure your game has a strong commercial foundation.

Participation fee

• For companies: €50 + VAT (This fee covers up to 5 participants from the same company. The price is per company, so please register only one person)
• Not a company 60€+VAT 

Don’t miss this opportunity to take your game to the next level! Apply now and start your journey toward game development success!

Registration is open until 3rd of April!

For additional questions: contact info@inkubaator.ee