How to use pop-ups and design markets for international growth?

Tallinn Creative Incubator invites all design-makers to an online webinar to explore alternative ways to present and sell their products abroad without involving retailers. 

Within two hours we will learn about how to visit and participate in international design markets, pop-up events and showrooms for selling fashion, accessories and home decoration. 

As retailers prefer well- known brands, ecommerce development requires remarkable investments and the market itself is very competitive, it can be challenging for young design- makers to enter new markets and grow internationally. Let’s see if there are some other ways to face those challenges!



13:00 – 13:45 (CET) – Elena Gasulla describes her experience on how to successfully participate in international design markets?

13:45 – 14:15 (CET) – Miia Koski explains how to organise a successful pop-up?

14:15 – 14:40 (CET) – NID analyses what to take into consideration when renting a showroom abroad or visiting a design week?

14:40 – 14:50 (CET) – Monika Pärnsalu gives an introduction of a list of design markets/ trade shows/ creative hubs/ agencies in the neighboring countries.


The speakers include: 

  • Elena Gasulla from Liebre Style 

Elena is a founder of Liebre Style, a brand that offers leather bags and shoes that are inspired by elegant textiles around the world. In 2019 the brand started to participate in different pop-up events and design markets– e.g., Stuttgart, Vienna, Copenhagen, Vienna, Luxembourg, Warsaw. Up to present, Elena has traveled to about 50 events and gathered much know-how about how to sell and present design products at international events.

  • Miia Koski from Juni

Miia is a managing director of creative brand consulting company Juni. She has over 15 years of experience in international marketing, communication and event production in the fields of fashion and design. Miia has organised several pop-ups at Kämp Galleria Helsinki.

  • NID

NID is a brand which was founded by textile designer Kätlin, product designer Maris and Triin, who has a background in art history. Since 2015 the group has organized several pop-up showrooms, design & culture events in Paris and London. In 2019 they also opened an online concept store reflecting their very own lifestyle values and aesthetics in design.

  • Monika Pärnsalu from Tallinn Creative Incubator

Monika is a creative business consultant, who helps creative entrepreneurs to start and grow their business. Her expertise lies in positioning, branding, marketing and graphic design. She also has a design brand and has participated in several design markets.    


The event takes place ONLINE and is free of charge upon registration.