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If you’re ready to make your small business your main focus.

Designed for businesses with a functioning product or service, seeking support for market entry, increasing sales, and business development. Next programme starts in October 2025 and application deadline in 28.09.

What does it focus on?

Business model and value proposition Customer research Product/service lifecycle and circular economy Brand strategy and marketing Marketing channels Product/service pricing and finances Pitching and Company Presentation

Who should join?

Starting entrepreneur

Different businesses are welcome, including designers, small producers, service providers, circular economy practitioners, and startups.

Have a ready product/service

We expect that your product or service is at least at the prototype stage and that you have some paying customers.

Available to contribute

To benefit from the programme, the founder must have the capability, motivation, and time resources to work on business development.

Why join?

  • Over 30 thematic trainings, seminars, and networking events.

  • Personal consultant who guides you through the programme and offers an external perspective (up to 2 consultations per month).

  • Mentoring sessions providing specialized knowledge and advice in specific areas (a total of 8 hours of mentoring throughout the programme).

  • Experience exchange within the community of participating companies.

What is the outcome?

By the end of the incubation, the company will have a functioning business model and a well-developed brand and marketing strategy.

The entrepreneur will have calculated the financial plan and product pricing. Additionally, the company will have explored opportunities for implementing circular economy practices. Participants will also gain valuable networking opportunities with other startups.

The programme concludes with a pitch presentation to a jury, where the best companies of the season will be announced.

How to join?

1.Application

Fill out the application form with your personal details and a brief description of your activities before the application period ends.

2.Meeting

We will schedule a meeting where you can share more detailed information about your company and plans.

3.Evaluation committee

If we determine that you are ready to join the programme, we will refer you to the evaluation committee.

4.Decision

The evaluation committee will decide based on your presentation whether your company can join the programme.

Programme timeline

Application submissions and meetings with the Business Incubator consultants

Evaluation committees

Core trainings in Estonian (Business model, value proposition, product/service lifecycle and circular economy, brand strategy and marketing fundamentals, marketing channels, product/service pricing and finance, pitching and company presentation)

Thematic training, mentoring, consultations

Programme completion and demo day

Participant feedback

Piret Tamm

Minuharjutused

Ailen Põld

Fibami

Andres Mürk

Hiigelmullid, Bubblos

Johanna Paiste

Ärni Blum

Kristiina Ploom

Kristiina Ploom Jewellery

Maarit Toompuu

Lengu

FAQ