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Mentors

13 mentors

Diana Veider

Entrepreneur, sales mentor, and strategist

Diana has a deep understanding of the challenges of managing an “early-stage” startup – working with limited resources while pursuing big dreams. She is a co-founder of a global HR platform, entrepreneur, and mentor. With over 15 years of sales experience, she has helped launch multiple companies and mentored leaders in startups and traditional businesses (Brandem, Pilvio, Ziticity, Arras CF, Okaidi, and more).

Sales challenges light up her passion. She is experienced in price negotiations, mapping customer needs, and creating value propositions. Diana knows that price is not the real reason when a client says "no." She is also the creator of the podcast "Playbook for Sales and Founders."

Diana can support you in the following areas:

  • Creating value propositions and messaging
  • Developing successful sales negotiation tactics
  • Designing B2B sales processes and strategies
  • Building and leading successful sales teams
  • Setting and managing sales metrics
  • Establishing, maintaining, and measuring partnerships
  • Validating foreign markets, building strategies, and conducting analyses

Kaili Kallas

Service Design

Kaili has over ten years of experience in designing and improving public and private sector services. She is dedicated to creating brands and designing services with a constant focus on the end user.

Her user-centric approach ensures that every aspect of a brand or service is carefully tailored to meet the specific needs and desires of the target audience. With prior work experience in government and in retail, she has led several strategic branding projects, including for companies such as Helmes, Kalev, and Põltsamaa, as well as the transformation of public services at the Tallinn Strategy Center and the Estonian Education and Youth Board. Her empathy for the user and understanding of design methods and innovation processes have made her a public advocate for promoting design thinking in the industry.

Topics where Kaili can offer assistance:

  • Market research, customer research & validation.

Mari Arnover

Client surveys, service design

Mari Arnover is a service designer, entrepreneur, and guest lecturer at the University of Tartu Pärnu College (brand management and service design). On a daily basis, she helps to understand customers, develop services, and conceptualize businesses under the brand Kliendiuuringud.ee. She also hosts her own service design podcast, "What Do Customers Want?".

Topics where Mari can provide assistance:

  • Service Design
  • Market Research, Customer Research & Validation

Jürgen Jürimäe

Production technologies, starting and expansion of production

Jürgen Jürimäe

Jürgen is the founder of the production company Jusmi OÜ, which deals with special production technologies and robotics. Previously, Jürgen managed the production and development of production technologies at Wendre AS for over 10 years.

Jürgen has mainly been active in the textile industry and has come into contact with mechanical engineering, the food industry and the packaging industry, both in Estonia, Europe and China. In addition, he has studied entrepreneurship and technology management at the University of Tartu. Jürgen advises on production technologies and production management and expansion.

Topics that Jürgen can help with:

  • Starting production
  • Adapting production to a new product
  • Development of appropriate production technology
  • Production expansion
  • Automation, robotics

Priit Kallas

Online marketing

Priit has been involved with marketing and advertising for more than 20 years and has contributed to the marketing of many Estonian top brands. Priit is also the creator of the first English-language Internet marketing blog. He is currently managing www.dreamgrow.com, an online media outlet focused on social media marketing, where Priit has shared knowledge in social media and digital marketing for reaching millions of people around the world. In addition to sharing knowledge on digital channels, Priit has also conducted over 400 training seminars, workshops and conferences.

Priit Kallas can advise you on:

  • strategy and planning in online marketing
  • driving potential customers to your homepage
  • online sales
  • SEO
  • Google Ads and Analytics
  • content marketing
  • email marketing
  • social media marketing

Andrus Kiisküla

Digital marketing

Andrus Kiisküla

Andrus Kiiisküla has long-term experience in the field of digital marketing and digital marketing strategy. Today, he manages Tallink Group's digital marketing and analytics on a daily basis. His second vocation is training, supporting and directing others to make marketing work more effectively. As a valued trainer and consultant, his knowledge has been put to work in their strategy by small NGOs as well as the Estonian representative office of the European Commission, several e-shops, tourism companies, public sector institutions, real estate developers, industrial drone manufacturers, and large telecoms.

Topics that Andrus can help with:

  • Digital marketing
  • Digital Marketing Strategies
  • Digital tools for entering foreign markets

Iris Kivisalu

Photography and visual identity

Iris has been a photographer for more than 10 years. Her works have been published by the most of Estonian media outlets, and also der Spiegel, Vogue Italy and iGNANT. She won the first prize of the Nikon “Best Portrait and Wedding 2017”. Iris has been involved in the fashion industry for a long time, helping aspiring brands from the creative director and visuals designer perspective. Iris believes that well-elaborated and wholesome visual presentation are the basics of a modern brand creation - otherwise, your ideas won’t reach the right target group.

Iris Kivisalu can advise you on:

  • finding suitable visual identity for the brand
  • presenting your creation
  • creating an image with the photos
  • practical photography and product photography

Egle Lätt-Dodge ja Piret Rätsep

Starting and growing export

Piret and Egle are the founders of Estonia’s first fashion agency, fashionavant. fashionavant was founded in 2015 with an aim to professionally advise fashion and jewellery brands and to support them in marketing, sales and export. To date, fashionavant has organized participation for several Estonian brands in trade shows, fashion weeks and showrooms in Paris, Milan, Copenhagen, Kiev, London and Berlin. They have also organized a press tour in Estonia for leading Italian fashion magazines. During the last four years, fashionavant has collaborated with 14 different Estonian fashion and jewellery brands. Before founding fashionavant, both Piret and Egle worked in sales and marketing for various local and international companies.  

Egle and Piret can advise you on:

  • Starting and growing export
  • Market research and selecting a target market
  • Creating sales and marketing materials
  • Participating in trade shows, showrooms and fashion weeks

Indrek Põldvee

LinkedIn and sales

Indrek Põldvee created B2B Growth OÜ to help companies and people take LinkedIn to a new level. B2B Growth is the only LinkedIn-focused agency in the Baltics. In the last 3 years, more than 1000 personal and company profiles have been fixed, more than 80 different profiles have been managed, more than 3000 people have been trained and a branch in France has been opened.

With the previous company Sorry as a Service, the StartupWiseGuys accelerator and Techstars London accelerator and startup sales experience have been completed. Indreku's strengths are mentoring of companies in the initial phase, foundations of sales, acting with a mindset, preparation of sales and marketing plans.

Topics that Indrek can help with:

  • LinkedIn
  • Preparation of sales and marketing plans

Annika Roosmann

Digital media strategy, Google Ads, Google Analytics, e-commerce

For the last 5 years, Annika has been working for the media agency OMD Estonia OÜ, growing from traditional media planning level to the position of the digital media planning manager. That is why Annika knows the whole media landscape and helps clients from the starting level, how to reach the aim and the business goals through effective media channels. Annika has worked with both large international and small Estonian clients, offering strategy, planning the advertising campaigns in local, social and international media channels. Also, she has all the Google certificates, has graduated Blueprint social media courses and knows all the aspects of programmatic adverting.

Annika can advise you on:

  • digital media strategy
  • social media
  • programmatic RTB
  • Google Ads
  • analytics
  • shopping – ecommerce 

Victoria Silber

Company branding and sales platforms (Etsy)

Victoria has 10 years of experience in e-commerce, digital marketing and content marketing. If she is not working in the marketing team of a Scandinavian, South Korean or Estonian company, she is focused on training and inspiring creative entrepreneurs in Estonia and Denmark and even in the circle of digital nomads in Mexico. Victoria maintains, among other things, the kunstimeistrid.ee blog, where creative entrepreneurs can learn practical skills. Victoria advises on localization in a new market, ie. to adapt its product, web and customer experience to local conditions and expectations. Victoria specializes in the Danish market, where she has long-term experience as a consumer, contractor and entrepreneur. However, those targeting another country can also get advice on localization.

Topics Victoria can help with:

  • Branding
  • Content marketing
  • Etsy
  • SEO
  • Product localization
  • Danish market

Kari Maripuu

International business network creation, personal selling

Kari has been an entrepreneur for more than 18 years, she has been working mainly in IT. He has also worked as an employee for Telia and IBM. He is the founder of software development company Brightspark, which received many prizes at international business contests. Kari’s strongest sides are personal selling and sales management, service exporting and finance planning. For many years Kari has been a mentor of Enterprise Estonia (EAS) Business mentor program and the largest competition of business ideas in Estonia Ajujaht.

Kari Maripuu can advise you on:

  • strategic management
  • creating international business networks
  • personal selling and customer relations
  • financial analysis and budgeting

Eili Taavits

Packaging

Eili is an experienced manager and project manager working in a print and production agency Print House. Working every day with different producers has given her a very good skill of building cooperation and an overview of both offset and digital printing houses’ capacities. Eili has cooperated with companies from various fields: Honda Eesti, Monton, Statoil Eesti, the Government Office of Estonia, Estonian Design Center, Saint-Gobain Eesti, Ülemiste City, Eesti Gaas etc. In addition to that, during the EU2017 Estonian Presidency she has advised the process of developing, production, packaging and logistics of the presents for the high-rank officials. 

Eili Taavits can advise you on:

  • technical nuances of packaging development
  • choosing a material for packaging and its design unity
  • packaging production possibilities