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Mentors

15 mentors

Enelin Toneva

Affiliate Marketing

Enelin Toneva is the founder of Vivian Agency, a global affiliate and influencer marketing agency. Since 2018, they have worked with over 50 clients and more than 8,000 influencers and affiliates, generating over 12 million in sales for their clients. Enelin and her agency work with respected companies in both the US and European markets, including SafetyWing, Click&Grow, PrepExpert, Xolo, and many others.

Topics Enelin can help with:

  • Influencer marketing and affiliate marketing

Leila Haugas

Export

Leila Haugas is a recognized expert mentor in international markets, export, international teams, and brand management. For her, developing international markets is both a lifestyle and a passion, to which she has dedicated more than 15 years. Leila has participated in over 50 global trade fairs and adapts quickly to different cultures.

She has worked with international teams around the world and helped both Estonian and foreign companies succeed in export markets. For example, she has provided long-term support to a Japanese company in building B2B-level export and sales operations. Among Estonian companies she has guided to success are Mikskaar, Wiera Natural, and Nurme Looduskosmeetika. Her education at the Eesti Kunstiakadeemia (Estonian Academy of Arts) and background in design enable her to provide valuable advice on both visual and strategic matters, with a strong understanding of the challenges within the creative industries.

Thanks to her extensive experience, Leila offers effective strategies and ideas that help companies enter and grow in foreign markets more quickly and efficiently. She has over eight years of mentoring experience and is confident and clear in her role in supporting business development.

Topics Leila can help with:

  • B2B sales

  • Export strategy and target market selection

  • Getting started with export, building and developing relationships

  • Sales messaging in digital channels

Kaarel Mikkin

Design thinking

Kaarel Mikkin is one of the founders of the service design company Brand Manual, with 15 years of experience in design thinking and service design for both private and public sector clients. Kaarel's daily work involves making organizations and their products/services more understandable and user-centered, defining organizational goals and differentiation, engaging employees and raising their awareness, mapping the user journey to the product/service, and shaping the user experience. He is an experienced trainer, mentor, and design lead in various development programs such as Design Masterclass, Circular Design Masterclass, and the Top Innovators program, among others.

Topics in which Kaarel can assist:

  • Circular design and circular economy
  • Brand creation and development

Meeli Vaikjärv

Financial Planning and Pricing

Meeli has worked as a chief accountant in several well-known companies and has been active as an entrepreneur for over 25 years. Her long-term experience with start-up entrepreneurs – from developing business models to advising on financial planning – began during her work as a business consultant at EAS (Enterprise Estonia).

She has also contributed as a lecturer in entrepreneurship and business planning at Tallinn University of Technology.

Over the past 12 years, Meeli has helped many companies build effective financial systems and has shared her expertise as a trainer in financial planning.

Taavi Pukk

Public Speaking

Taavi has seen the behind-the-scenes side of policymaking and has been involved in political communication and strategy for over ten years. For the past seven years, he has advised companies and organizations on communication and marketing issues, as well as government relations. His areas of special interest also include public speaking training, crisis communication management, and working with all kinds of texts—from press releases to extensive opinion articles.

Evelin Org

Personal Brand

Evelin Org is a personal, employer, and corporate branding strategist, trainer, and entrepreneur herself (including one successful exit). She currently leads her branding agency, Your Brand Up Studio, and is a co-author of the books “Brand Called You” and “360-Degree Model of Employer Branding.” She has nearly 20 years of experience in marketing, sales, and branding, working with startup founders, early-stage companies, growing organizations, and experienced executives alike.

At the core of Evelin’s daily work is making the strengths of individuals and organizations visible and articulating their story strategically. She helps clearly define value propositions, positioning, and differentiation; shape a compelling digital presence; and align personal or employer brands with organizational goals. Her approach combines strategic thinking, practical tools, and modern digital solutions, including the smart use of artificial intelligence.

Evelin is an experienced trainer and mentor who delivers development programs, workshops, and strategy days. She is also the host of two podcasts – “Personal Branding Learning Bites” and “Passionately About Employer Branding” – where she explores the practical and human aspects of branding.

Topics Evelin can help with:

  • Personal brand strategy and increasing visibility
  • Creating and developing employer or corporate brands
  • Strategic image-building for leaders and experts
  • Strategic use of LinkedIn and other digital channels
  • Using AI tools to support branding and marketing
  • B2B and B2C sales strategies

Jaano Inno

Business Model

Jaano Inno is an organizational business development and change consultant with more than 25 years of experience. His goal is to recognize and support leaders who have the drive and vision to achieve something meaningful.

Jaano has served as a mentor in growth programs run by EAS and SEB, and has advised numerous smaller companies on business growth, including VITS, My Breden, Estcarbon, ForkNAV, Springmar, and others. He is also a co-founder of the startup investment syndicate FStage.vc.

In addition, Jaano has 25 years of personal experience as a top executive and interim manager. Thanks to his analytical education, he approaches matters systematically, including in organizational and collaboration development.

  • Strategic development – vision, key drivers and interconnections, strategy, goal setting
  • Execution – organizational architecture, management tools and routines, lean bureaucracy
  • Collaboration – functioning as a team, engaging, supporting, and developing people

Pauline Marie Korp

Branding, Visual Identity

Pauline Marie Korp is an internationally awarded creative strategist and designer. She is currently working as a freelancer under her own brand, PauPau Creative.

Previously, Pauline has worked in Finland’s top creative agencies as an Art Director and Creative Strategist, as well as a designer in the United Kingdom, Italy, Belgium, and Singapore. Her extensive experience has given her an exceptional understanding and broad perspective of business, marketing, and design. Pauline’s strengths include strategic, conceptual, and analytical thinking, consumer psychology, and expertise in color usage. She often acts as a bridge between creativity and business strategy, contributing especially to visual identity and brand strategy projects.

In addition, Pauline has served as a jury member at some of the world’s largest creativity, design, and advertising awards, including ADC and The Webby Awards in New York, ADCE in Barcelona, Golden Drum in Slovenia, Vuoden Huiput and Grand One in Finland, and Kuldmuna and the Estonian Design Awards in Estonia. Pauline and her work have also received multiple awards at these same competitions.

Kadi Oja

UX/UI

Kadi Oja has 13 years of experience in design, the last five of which she has dedicated to user experience and interaction design. In her daily work, she focuses on digital product design and design systems, helping companies make their web solutions clearer, more logical, and more user-friendly.

At the Tallinn Business Incubators, Kadi provides entrepreneurs with practical feedback on website design, structure, navigation, content logic, and user experience. The goal is to help avoid common UX mistakes and support the development of web solutions in a way that meets business objectives while remaining clear and intuitive for users.

Maris Kase

Product design, product development, design strategy

Maris Kase is a product designer and design strategist who helps companies develop competitive products and turn ideas into market-ready solutions. Her background combines international design education (Estonian Academy of Arts and Strate School of Design in Paris) with hands-on experience in both large organizations and design studios.

She has worked in product development at Decathlon (Caperlan), at Samuel Accoceberry’s design studio in Paris, and in Estonia at Dreamsville, where she was responsible for developing products, brand identity, and visual language.

Over the past 5 years, she has been working as a freelancer, collaborating with companies such as Velvet, Kosmos, Standard, and Estcarbon in product development, branding, and environmental graphics. She has also created exhibition stand concepts (e.g. Orgatec) that support companies’ sales and international visibility.

Her experience also includes environmental graphics and spatial solutions that help companies communicate their brand clearly and effectively in physical environments.

In addition, she has contributed to the development of the design field by organizing international exhibitions (Paris, London, Milan) with NID agency and mentoring young designers.

Areas where Maris can help:

  • Validating product ideas and developing them into market-ready products
  • Improving user experience and functionality
  • Supporting market entry (including trade fairs, catalogs, and presentation materials)
  • Creating holistic solutions for brand and physical environments (space, exhibitions, graphics)

Jürgen Jürimäe

Manufacturing

Jürgen Jürimäe has diverse and hands-on experience in production management in both small and large companies. His expertise covers the entire production setup chain – from selecting location, equipment, and production layout to developing motivation systems and collecting and analyzing production data. Over the past 5–10 years, he has focused on developing, manufacturing, and selling light industry production lines in international markets. His strength lies in developing innovative prototypes and custom solutions, including those advanced enough to achieve patent protection.

Areas where Jürgen can help:

  • Development of manufacturing industries and production management
  • Selection of suitable technologies and technical solutions
  • Building production supply chains for equipment and materials

Priit Kallas

AI

Priit Kallas is the founder and strategist of the Amperly AI agency. He is Estonia’s most experienced hands-on AI trainer, having shared his knowledge with more than 10,000 specialists, entrepreneurs, and marketers.

Priit has led an advertising agency and worked in digital marketing for 30 years. His daily work focuses on making websites generate profit. SEO, content marketing, Google, analytics, ChatGPT, and artificial intelligence are areas he engages with constantly.

Throughout his career, he has collaborated with several leading Estonian brands, including Telia, Nordea, EAS, Eesti Energia, If Kindlustus, Peugeot, Postimees, the University of Tartu, and many others. He has created campaigns targeting both the Estonian market and international audiences. Priit is also a business mentor for EAS and the Creative Incubator.

In addition to his practical client work and marketing for his own companies, Priit has trained tens of thousands of marketers over the past 20 years through nearly 1,000 training sessions, workshops, and conference presentations.

Priit has published more than 1,500 articles, videos, and podcasts, which have been read, listened to, and viewed by over 12 million people worldwide.

He is also the host of the Practical AI podcast, where he shares actionable AI insights that can be implemented immediately.

Andrus Kiisküla

Digital marketing

Andrus Kiisküla

Andrus Kiiisküla has long-term experience in the field of digital marketing and digital marketing strategy. Today, he manages Tallink Group's digital marketing and analytics on a daily basis. His second vocation is training, supporting and directing others to make marketing work more effectively. As a valued trainer and consultant, his knowledge has been put to work in their strategy by small NGOs as well as the Estonian representative office of the European Commission, several e-shops, tourism companies, public sector institutions, real estate developers, industrial drone manufacturers, and large telecoms.

Topics that Andrus can help with:

  • Digital marketing
  • Digital Marketing Strategies
  • Digital tools for entering foreign markets

Veiko Ristissaar

Meta Ads

Veiko Ristissaar is an entrepreneur, lecturer, and trainer with over 12 years of experience in digital marketing.

He has created more than 50 different web and marketing projects for various companies and has trained over 20 organizations in digital marketing. In addition, he is a lecturer at Tallinna Majanduskool, where for the past three years he has been teaching digital marketing and social media specialists as well as small business owners on various internet marketing topics.

Veiko holds a higher education degree in marketing and a master’s degree in finance. Today, through his company Digiturundus OÜ, he helps businesses take the next step forward in their marketing efforts while also training future digital marketing experts at school.

Topics Veiko can help with:

  • Social media and Facebook

  • SEO

  • Google Analytics, Google Ads, Google Merchant Center

Annika Põldma

Digital stratgey and media planning

Annika is an experienced media specialist who, over the past decade, has progressed from traditional media planning to in-depth digital strategy and analytics. Her broad understanding of the media landscape enables her to support companies in achieving both entry-level campaign goals and complex strategic objectives.

Currently, Annika works as a digital strategist and analyst, managing campaigns across all major channels: Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Her strength lies in her ability to connect creative ideas with data-driven planning to ensure maximum return on advertising investments.

As a mentor, Annika helps entrepreneurs identify the most suitable channels for their business, set measurable goals, and optimize advertising budgets so that every euro spent delivers real value to the company.