Storytelling is a powerful marketing tool that helps to connect your business with your audience. In the workshop we will focus on how to create engaging, habit-forming brand stories that entertain, influence & sell. Engaging brand stories get you to stand out, eliminate confusion and become the preferred choice so you can close more sales. During the workshop the following topics will be covered:

• The basics of storytelling
• Brain science and trust creation
• 9 components of a brand story

Yasmine Khater is a sales storytelling trainer/coach based in Singapore who works with senior leaders on how to become more persuasive storyteller. She is an award-winning business + marketing strategist, psychologist and TEDx speaker. Please see more: http://yasminekhater.com/

Price:
Tallinn Business Incubator companies – free
Pre-incubants (choose a partner when registering) – 30€ + VAT
Tallinn Design House Companies – 30€ +VAT