Tallinn Business Incubator’s circular economy exhibition will be created by Heya Visual
Tallinn Business Incubator has announced the winner of its recent exhibition procurement, aimed at creating a new and engaging circular economy-themed exhibition for its soon-to-be-opened building at Poldri 3/1 in Tallinn. The winning proposal was submitted by Heya Visual, whose concept stood out for its creativity and inclusive approach.
Consumer society has led to an ever-increasing use of resources, bringing with it numerous environmental challenges such as the depletion of natural resources and the growing volume of waste—alongside social and economic issues. However, Earth’s resources are not infinite. That’s why it is essential to raise awareness about the need for balance between consumption and sustainable development. The upcoming exhibition will introduce to the entrepreneurs and citizens the principles of circular economy and various topics related with a modern interactive display, where everyone can playfully test their knowledge and test new ideas.
Heya Visual’s winning design concept is built as a cohesive journey, introducing circular economy principles, highlighting success stories and best practices from companies. At the same time, encouraging visitors to reflect on how each of us can apply circular economy principles and make sustainable choices both in our personal and professional lives. By creating the exhibition, we want to give visitors guidelines and an understanding that the future depends on the contributions of every individual.
The winning team from Heya Visual includes Jüri Lõun, Raivo Randoja, Sigrid Randoja, and Kaia Lõun, with circular economy experts Margit Rüütelmann and Kaia Lõun also contributing to the project.
The exhibition is being developed as a part of the Creative Circular Cities (CCC) project, co-funded by the EU’s Interreg Baltic Sea Region Programme. The project promotes circular economy solutions at the local level by involving the cultural and creative sectors. In the demo cities—Aarhus (DK), Kiel (DE), Gdynia (PL), Riga (LV), Tallinn (EE), and Turku (FI)—partner organizations showcase how the creative industries can support circular economy, encourage responsible consumption, and help businesses implement circularity in their business models. This exhibition is part of Tallinn’s activities as a demo city.
Further development of the concept will continue in collaboration with Tallinn Business Incubator’s team. The exhibition is scheduled to open at the end of 2025.
The contractor for the exhibition was selected through the procurement titled “Commissioning the idea, construction, and installation of a circular economy-themed exhibition at the new building of Tallinn Business Incubator at Poldri 3/1.”