Turn Your Game into a Business: Pre-Incubation Programme for Game Developers Now Open for Applications
Aspiring game developers, storytellers, graphic designers and all interested now have a unique opportunity to gain essential business and development skills through the Pre-Incubation Programme, launched by Tallinn Business Incubator. The programme is designed to help game creators transform their ideas into successful, market-ready products by providing expert-led training, mentorship, and hands-on guidance in game business development.
A Programme Designed for Success
The gaming industry is one of the fastest-growing creative sectors, but developing a great game is only half the challenge. To be successful, developers must understand funding, business strategies, marketing, and legal aspects. This programme focuses on these key areas to give participants the skills they need to launch their games with confidence.
Through six intensive sessions, participants will receive insights from experienced game developers, marketing specialists, and business experts. The programme concludes with a Steam release event, where all teams will publish their game or demo, gaining real industry exposure.
Key Topics Covered
- Game Design & Market Fit – Understanding game genres and audience needs (April 5)
- Art Style & Project Management – Selecting the right tools and improving teamwork (April 19)
- Funding & Legal Basics – Exploring funding options and protecting intellectual property (May 3)
- Pricing Strategies – Maximizing revenue potential (May 14, Online)
- Marketing & Promotion – Effective marketing techniques and audience engagement (May 17)
- Steam Release & Wrap-Up – Preparing for a successful game launch (June 11)
Trainers
- Jordan Morris – Creator of Haiku the Robot and Rusty’s Retirement, a successful indie developer with over 500,000 copies sold.
- Andrejs Rusinovskis – CEO of GameDev Estonia and GameDev HUB, HR at Ringtail Studios, and manager of Ringtail Academy.
- Karl Kontus – Co-founder of Video Game Insights, former NBA 2K commercial strategist at 2K, specializing in pricing and market analysis.
- Jelizaveta Lazonen – Intellectual Property Strategy consultant with expertise in copyrights, business structures, and IP monetization.
- Ahmed El Shenawy – Game developer, guest lecturer at Tallinn University, and contributor to Death and Taxes and Broken Alliance.
- Julia Sereda – CEO & Co-founder of Rhea Games, former Art Director at Ready Player Me, experienced in production pipelines and team leadership.
Who Should Apply?
The programme is open to game developers in the early stages of their projects, teams looking to refine their business strategy, and anyone interested in game funding, marketing, and business fundamentals. Whether you’re an developer or part of a small studio, this is an opportunity to take your project to the next level.
Application & Participation Details
The programme starts on April 5, 2024, and will be conducted in a hybrid format (online and in-person). Participation fees are 50€+VAT for companies (up to five members) and 60€+VAT for individuals.
The deadline for applications is March 31, 2024: https://inkubaator.tallinn.ee/sundmused/game-development-pre-incubation/