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The workshop will be held on 2 days, 04.-05.02.2019 at 09.30-14.30. Day 1 – Design and colour trend basics, Day 2 – Colour as a brand driver.

Colour has been known to have a powerful psychological impact on people’s behavior and decisions. It can often be the sole reason someone gets interested in a brand or purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim colour is a primary reason when they make a purchase.

The workshop will be held on 2 days, including both theory and practice. The workshop will be followed by one to one mentoring each day from 14:30 to 16:30. For one to one mentoring please mention it in comments while registering. Registration is valid for 2 days participation only.

Maximum 25 participants.

04.02.2019 – Design and colour trend basics
Colour as communication tool.
What makes a trend?

  • Product Trends & Seasonality
  • Market Trends
  • Macro Trends

05.02.2019 – Colour as a brand driver
Workshop learning focus on the individuals’ enterprise or business idea & mission. Exploring the potential to use colour.

  • to communicate product
  • amplify a business mission to its market
  • clarify and communicate business goals

Workshop is delivered by Jill Tattersall and Mo Tomaney from Wise Birds Network Ltd. UK. Further information about Wise Birds Network is available https://www.wisebirds.london/

Price:
Tallinn Creative Incubator companies – 36€ (VAT inc.)
Mentors – 36€ (VAT inc.)
Partners (Tartu LMK, Pärnumaa Ettevõtlusinkubaator) – 36€ (VAT inc.)
TDH (Tallinn Design House companies and alumni of Tallinn Creative Incubator) – 90€ (VAT inc.)
All others – 180€ (VAT inc.)