Sustainability challenges are not limited to physical products — services, digital systems, and everyday operations also play a significant role in shaping environmental impact.
This two-part module introduces sustainable and circular service design as a practical and accessible approach for reducing impact across services, platforms, and organisational processes.
Through short lectures, real-world examples, and hands-on exercises, you will learn how circular thinking can be embedded into service design, digital workflows, and operational decisions. The training provides practical tools to assess your service’s footprint, identify meaningful improvement opportunities, and develop a clear and realistic action plan for implementation.
20.03 at 13.00-15.00 EET: Introduction to Sustainable Service Design
The first session establishes the fundamentals of service design and applies circular thinking to services rather than products. Linear and circular service models are compared, core circular principles are translated into service contexts, and the environmental impact of services and digital infrastructure is examined. You will learn how users, touchpoints, and processes influence impact and map your own service to identify key environmental drivers.
24.03 at 13.00-15.00 EET: Reducing Digital and Operational Impact
This session focuses on practical levels for reducing the footprint of services in everyday operations. Topics include digital waste, data and infrastructure choices, green office principles, and organisational and legal considerations. You will learn how to assess the footprint of your own service, identify concrete improvement areas, and translate sustainable service design principles into a clear and realistic action plan for implementation.
Trainer:
Maximilian Mauracher is an internationally awarded designer, strategist and creative leader in circular economy, sustainability, and design-driven transformation.
He studied at the University of Applied Arts Vienna and has spent over a decade working at the intersection of business, communication, and systems change with companies, cities, and organisations, including FREITAG, Decathlon, WWF, the city of Berlin, and many more.
As co-founder and managing director of Berlin-based NEW STANDARD.STUDIO, Maximilian works with international teams to translate complex sustainability challenges into clear strategies, products, services, and narratives. His work focuses on pragmatic innovation and strong storytelling – building solutions that are both economically viable and environmentally meaningful.
The event is FREE, but registration is requiered!
- Registration gives access to both trainings!
All of the courses take place online! The link will be sent one day prior to the event!
This series is part of the CCC project incubation programme organised by Tallinn Business Incubator in spring, which aims to provide specialised training modules for the cultural and creative sectors focused on business development, internationalisation and the implementation of circular economy solutions.
In addition, the programme includes English-language series on How to Design a Sustainable Service?, Getting Ready for International Markets, Storytelling and Communication, and Estonian language series How to Present and Stand Out as an International Visual Artist.
The CCC incubation programme is intended for experts in the cultural and creative sectors, entrepreneurs and start-ups, designers, visual artists, students, and other interested participants.
The events are part of the Creative Circular Cities project, co-funded by the European Union’s Interreg Baltic Sea Region Programme 2021–2027. The project aims to support the transition to a circular economy at the local level by actively involving the cultural and creative sectors.