Kaili Kallas
Kaili has over ten years of experience in designing and improving public and private sector services. She is dedicated to creating brands and designing services with a constant focus on the end user.
Her user-centric approach ensures that every aspect of a brand or service is carefully tailored to meet the specific needs and desires of the target audience. With prior work experience in government and in retail, she has led several strategic branding projects, including for companies such as Helmes, Kalev, and Põltsamaa, as well as the transformation of public services at the Tallinn Strategy Center and the Estonian Education and Youth Board. Her empathy for the user and understanding of design methods and innovation processes have made her a public advocate for promoting design thinking in the industry.
Topics where Kaili can offer assistance:
- Market research, customer research & validation.