Annika Põldma

Annika is an experienced media specialist who, over the past decade, has progressed from traditional media planning to in-depth digital strategy and analytics. Her broad understanding of the media landscape enables her to support companies in achieving both entry-level campaign goals and complex strategic objectives.

Currently, Annika works as a digital strategist and analyst, managing campaigns across all major channels: Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Her strength lies in her ability to connect creative ideas with data-driven planning to ensure maximum return on advertising investments.

As a mentor, Annika helps entrepreneurs identify the most suitable channels for their business, set measurable goals, and optimize advertising budgets so that every euro spent delivers real value to the company.