Sven has spent his entire 30-year career in sales, with a particular focus on international and export sales. After graduating from Tallinn University of Technology (TalTech), he became known as the person who launches and develops new sales channels and partner networks in different countries—primarily across Europe, but also in other regions of the world.
In the private sector, Sven has worked in both startups and large corporations across industries including automotive, logistics, energy, and especially IT. In the public sector, he served as Head of Enterprise Estonia’s (EAS) export offices in 16 countries, including opening new offices in the United States, UAE, Poland, and Kenya. Over the years, he has negotiated business deals in most European countries and many other markets worldwide, met with prospective and existing clients and partners, organized companies’ participation in major industry trade fairs, and spoken at seminars and conferences both in Estonia and abroad.
During his time at EAS, he organized business delegations for Estonian companies to those 16 markets, often alongside senior government representatives including ministers, prime ministers, and the president, while also coordinating the daily operations of the international offices.
Sven is also a Board Member of the Estonian Association of Information Technology and Telecommunications (ITL), giving him deep insight into Estonia’s IT and telecom landscape. Through his work at both company and national levels, he actively contributes to shaping Estonia’s development and image as a leading digital and IT nation. He has been involved in training and mentoring for more than 20 years.
Sven can especially help with:
- Building, expanding, and remotely managing international sales teams
- Starting and developing export sales operations
- Selecting target markets for international expansion
- Building and strengthening business relationships
- Creating and growing an international network of contacts
Leila Haugas is a recognized expert mentor in international markets, export, international teams, and brand management. For her, developing international markets is both a lifestyle and a passion, to which she has dedicated more than 15 years. Leila has participated in over 50 global trade fairs and adapts quickly to different cultures.
She has worked with international teams around the world and helped both Estonian and foreign companies succeed in export markets. For example, she has provided long-term support to a Japanese company in building B2B-level export and sales operations. Among Estonian companies she has guided to success are Mikskaar, Wiera Natural, and Nurme Looduskosmeetika. Her education at the Eesti Kunstiakadeemia (Estonian Academy of Arts) and background in design enable her to provide valuable advice on both visual and strategic matters, with a strong understanding of the challenges within the creative industries.
Thanks to her extensive experience, Leila offers effective strategies and ideas that help companies enter and grow in foreign markets more quickly and efficiently. She has over eight years of mentoring experience and is confident and clear in her role in supporting business development.
Topics Leila can help with:
-
B2B sales
-
Export strategy and target market selection
-
Getting started with export, building and developing relationships
-
Sales messaging in digital channels