{"id":27370,"date":"2026-09-14T12:03:59","date_gmt":"2026-09-14T10:03:59","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/2026\/09\/14\/ccc-mentorprogramm-saa-mentorlust-rahvusvahelistelt-ekspertidelt\/"},"modified":"2026-09-18T10:48:37","modified_gmt":"2026-09-18T08:48:37","slug":"ccc-mentoring-programme-get-mentoring-from-international-experts","status":"publish","type":"post","link":"https:\/\/inkubaator.tallinn.ee\/en\/2026\/09\/14\/ccc-mentoring-programme-get-mentoring-from-international-experts\/","title":{"rendered":"CCC Mentoring Programme: get mentoring from international experts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Creative Circular Cities (CCC) Mentoring Programme helps people in the creative sector take their product, brand or artistic practice to the next level. The programme is intended for designers, visual artists, entrepreneurs, start-ups, students and other creative professionals who want to develop their activities, reach new markets or grow their international visibility. <strong>Applications are open until 22 September!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One-to-one mentoring adapts to your goals and needs. You are supported by experienced practitioners who help you find concrete, practical solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\">For whom?<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The programme is open to experts in the cultural and creative industries, start-ups, entrepreneurs, designers, visual artists, students and other interested parties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\">How to apply?<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fill in the programme&#8217;s join form and choose the mentoring areas that suit you. <strong>There is no limit on the number of mentoring sessions<\/strong> \u2013 you may choose one or several according to your needs and goals. One mentoring session lasts 60 minutes and takes place online. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We review applications on a <strong>rolling basis<\/strong>, and admission is open <strong>until 22 September or until the programme&#8217;s budget is filled<\/strong>. We recommend submitting your application as early as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentoring sessions take place until 16 October.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:#7bdcb5\" class=\"has-inline-color\">Fill in the application here: <a href=\"https:\/\/forms.gle\/2fFaGat8gqtptG3p8\">https:\/\/forms.gle\/2fFaGat8gqtptG3p8<\/a><\/mark><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\">Mentoring areas and mentors<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The programme offers mentoring in the following areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Circular design, sustainable product development and material innovation<\/strong> \u2014 Rolf Ekroth<\/li>\n\n\n\n<li><strong>Circular economy metrics and impact assessment<\/strong> \u2014 Maximilian Mauracher<\/li>\n\n\n\n<li><strong>Target market analysis, including competitor and market fit assessment<\/strong> \u2014 the Nordic countries (Andrus Kiisk\u00fcla), Germany (Maximilian Mauracher) and the USA (Farid Singh)<\/li>\n\n\n\n<li><strong>Adaptation of products and marketing materials<\/strong> \u2014 the Nordic countries (Andrus Kiisk\u00fcla), Germany (Lea Baudner) and the USA (Petra Kaksonen)<\/li>\n\n\n\n<li><strong>Digital marketing and sales strategies<\/strong> \u2014 the Nordic countries and the USA (Andrus Kiisk\u00fcla)<\/li>\n\n\n\n<li><strong>B2B sales, retail partnerships and distribution channels<\/strong> \u2014 the Nordic countries (Minna Storm), Germany (Lea Baudner) and the USA (Petra Kaksonen)<\/li>\n\n\n\n<li><strong>Professional presentation of the visual artist<\/strong> (portfolio, CV and artist statement) \u2014 Laura K\u00f6\u00f6nikk\u00e4<\/li>\n\n\n\n<li><strong>Strengthening the international visibility of visual artists and expanding collaboration networks<\/strong> \u2014 Laura K\u00f6\u00f6nikk\u00e4<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The mentors taking part in the programme are Rolf Ekroth, Maximilian Mauracher, Andrus Kiisk\u00fcla, Farid Singh, Lea Baudner, Petra Kaksonen, Minna Storm and Laura K\u00f6\u00f6nikk\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detailed descriptions of each mentoring area (learning objectives and the mentor&#8217;s background) are provided below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\"><strong>Descriptions of the mentoring areas and mentors<\/strong><\/mark><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Circular design, sustainable product development and material innovation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify opportunities to improve product sustainability through material choices and design decisions.<\/li>\n\n\n\n<li>Learn practical approaches to integrating circularity into product development processes.<\/li>\n\n\n\n<li>Apply mentor recommendations to strengthen the environmental value of your own products and brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Rolf Ekroth<\/strong> is a Finnish fashion designer and founder of the independent fashion label Rolf Ekroth. He studied fashion design at Aalto University and has worked professionally in fashion since 2016 \u2014 across fashion design, product development and creative entrepreneurship, with a strong focus on sustainable and circular approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As founder and creative director, Rolf is involved in the full product development process \u2013 from research and material sourcing to design, prototyping, production and commercialisation. His collections make extensive use of deadstock, recycled and other existing materials. His work has been presented internationally, including at Copenhagen Fashion Week and Pitti Uomo, and he has collaborated with organisations such as Novita, Fiskars and Fortum&#8217;s Bio2X initiative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much of Rolf&#8217;s experience comes from finding practical ways for a small independent brand to work more sustainably \u2013 building collaborations around existing materials, waste streams and new material solutions, and turning these into actual products and collections. As a mentor, he shares his experience in circular design, material choices, developing collaborations and finding realistic ways to bring sustainability into the creative process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Circular economy metrics and impact assessment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand key circular economy metrics and sustainability indicators relevant to your brand or organisation.<\/li>\n\n\n\n<li>Learn how to assess and communicate product and business impact.<\/li>\n\n\n\n<li>Identify measurement tools suitable for your business model.<\/li>\n\n\n\n<li>Develop an action plan for improving sustainability performance and reporting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Maximilian Mauracher<\/strong> holds an MA in Communication Design (Graphics and Advertising) from the University of Applied Arts Vienna. From 2015 to 2020 he worked as Creative Director and Communication Strategist in marketing and advertising agencies, and has completed the Leading Sustainable Corporations Programme at Sa\u00efd Business School, University of Oxford, as well as a certificate in Life Cycle Assessment at MIT Professional Education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2020, Maximilian has been co-founder, managing director and circular strategist at NEW STANDARD.STUDIO, a Berlin-based, B Corp-certified consultancy working at the intersection of circular economy and communication. With more than 10 years of experience in sustainability and circularity, he advises both international corporates and local start-ups on developing circular business models, products and services and on measuring their impact \u2014 spanning circular economy strategies, product development, material innovation and environmental impact assessment for companies and public bodies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Target market analysis of the Nordic countries, including competitor and market fit assessment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the characteristics of the Nordic target markets.<\/li>\n\n\n\n<li>Conduct a competitor and market fit analysis for the Nordic countries.<\/li>\n\n\n\n<li>Identify customer needs and market opportunities in the Nordic countries.<\/li>\n\n\n\n<li>Develop a market entry strategy for the Nordic countries based on mentor feedback.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Andrus Kiisk\u00fcla<\/strong> is a marketing consultant and founder of KNOL O\u00dc with extensive experience in marketing, market development and business growth. His work has included market and competitor analysis, brand positioning, channel strategy, localisation and campaign development for Estonian and international brands. He has been a mentor at Tallinn Business Incubator since 2022 and has worked in marketing and market development since 2006; previously he worked at Tallink Group, \u00c4rip\u00e4ev, Airborne Mechatronics, Gmotors UK and AS Delfi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrus has worked on the Finnish and Swedish markets for seven years, from almost every angle a business can approach them: passenger and hotel services at Tallink, physical products both onboard and in e-commerce, sauna heaters sold across Scandinavia through importers at HUUM, supplements and beauty products in Finland, franchise support for a food brand, and a design-led product sold direct through a Shopify store. That experience taught him that the Nordics are not one market and that most market entry plans fail because of the route chosen rather than the quality of the product. In this module he helps participants map who they are really competing with, understand what buyers already expect, and find the route that fits their product, margin and capacity \u2013 so that the participant leaves with a competitor map, a clear sense of their position, and a short list of assumptions worth testing before spending money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Target market analysis of Germany, including competitor and market fit assessment<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the characteristics of the German target markets.<\/li>\n\n\n\n<li>Conduct a competitor and market fit analysis for Germany.<\/li>\n\n\n\n<li>Identify customer needs and market opportunities in Germany.<\/li>\n\n\n\n<li>Develop a market entry strategy for Germany based on mentor feedback.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Maximilian Mauracher<\/strong> holds an MA in Communication Design (Graphics and Advertising) from the University of Applied Arts Vienna and has completed the Leading Sustainable Corporations Programme at Sa\u00efd Business School, University of Oxford, as well as a certificate in Life Cycle Assessment at MIT Professional Education. From 2015 to 2020 he worked as Creative Director and Communication Strategist in marketing and advertising agencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2020 he has been co-founder and managing director of NEW STANDARD.STUDIO, a Berlin-based, B Corp-certified consultancy working at the intersection of circular economy and communication. After a decade in advertising and marketing, Maximilian supports B2B and B2C businesses entering the DACH market, helping them navigate the challenges of saturated or category-defining markets \u2014 drawing on experience in circular economy strategies, new business models, resource efficiency, material recovery and the development of circular products and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Target market analysis of the USA, including competitor and market fit assessment<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the characteristics of the US target markets.<\/li>\n\n\n\n<li>Conduct a competitor and market fit analysis for the USA.<\/li>\n\n\n\n<li>Identify customer needs and market opportunities in the USA.<\/li>\n\n\n\n<li>Develop a market entry strategy for the USA based on mentor feedback.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Farid Singh<\/strong> is an internationally experienced expert in entrepreneurship, innovation and market entry, with over 20 years of experience across technology, telecommunications, investment, innovation and entrepreneurship. Over the past 12 years, his work has focused particularly on product-market fit, market entry and international growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farid holds an MBA from INSEAD and engineering degrees from the University of Leeds. He has provided over 3,000 hours of mentoring and worked with more than 250 startups across 50 countries. He also leads the Business Design Coaches at INSEAD and has mentored companies and creatives across the creative, design and technology sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His expertise lies in identifying new market opportunities, assessing demand and competition, and preparing businesses to enter international markets. Farid has extensive experience with the Nordic and international markets, as well as direct experience in the creative sector as a mentor for the Learn2Fringe programme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adaptation of products and marketing materials for the Nordic countries<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how cultural differences influence product presentation and communication.<\/li>\n\n\n\n<li>Learn how to adapt marketing materials for the Nordic markets.<\/li>\n\n\n\n<li>Improve product positioning for target audiences.<\/li>\n\n\n\n<li>Develop a localisation plan for products and brand communication.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Andrus Kiisk\u00fcla<\/strong> is a marketing consultant and founder of KNOL O\u00dc with extensive experience in marketing, market development and business growth. His work has included market and competitor analysis, brand positioning, channel strategy, localisation and campaign development for Estonian and international brands. He has been a mentor at Tallinn Business Incubator since 2022 and has worked in marketing and market development since 2006.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Andrus, the most important thing in localisation is not what to change, but what <em>not<\/em> to change: the very thing that makes a brand distinctive is usually the first to disappear when a brand tries to sound local. He has marketed a minimalist design product across Scandinavia, is responsible for the brand and product presentation of an Estonian manufacturer selling to demanding Nordic buyers, and has adapted supplements and beauty products for the tightly regulated Finnish market \u2014 and has also adapted international brands for local audiences. In this module he works through participants&#8217; actual materials and positioning (product descriptions, images, website \u2014 everything a buyer sees before making a decision), so that the participant leaves with a checklist of what needs to change in order to sell, and what needs to change in order to be trusted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adaptation of products and marketing materials for Germany<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how cultural differences influence product presentation and communication.<\/li>\n\n\n\n<li>Learn how to adapt marketing materials for the German market.<\/li>\n\n\n\n<li>Improve product positioning for target audiences.<\/li>\n\n\n\n<li>Develop a localisation plan for products and brand communication.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Lea Baudner<\/strong> is a strategic designer and DACH-focused business developer, currently Lead Strategic Designer at Trinidad Wiseman, where she has previously also worked as a Customer Experience \/ User Experience Design Consultant and Digital Business Lead. She holds a Bachelor&#8217;s degree in Creative Business and a Master&#8217;s degree in Data-Driven Design from the University of Applied Sciences Utrecht, and her work spans multi-market research, competitive positioning, user research and translating research findings into concrete business and design recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having grown up in Germany and being a native German speaker, Lea has a strong understanding of German traditions, values, cultural norms and business expectations, which she combines with experience in service and UX design, communication and storytelling. Her mentoring helps participants adapt their product presentation and marketing materials to the needs, language preferences and expectations of German audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adaptation of products and marketing materials for the USA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how cultural differences influence product presentation and communication.<\/li>\n\n\n\n<li>Learn how to adapt marketing materials for the US market.<\/li>\n\n\n\n<li>Improve product positioning for target audiences.<\/li>\n\n\n\n<li>Develop a localisation plan for products and brand communication.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Petra Kaksonen<\/strong> is a Vancouver-based Finnish designer and Art Director with more than 25 years of experience in design, branding, publishing and advertising, including more than 12 years in the North American media and marketing sectors. Her career includes roles as Art Director at the magazines Westcoast Homes &amp; Design and Business in Vancouver, and Design Manager at the newspapers The Vancouver Sun and The Province, where she specialised in integrated brand and consumer marketing campaigns \u2014 among them major initiatives such as the Vancouver 2010 Winter Olympics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has led design teams and delivered award-winning campaigns across print, digital and social media, websites and large-scale trade shows; she has in-depth knowledge of marketing to North American consumers and more than 10 years of mentoring experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital marketing and sales strategies for the Nordic countries<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the digital marketing practices relevant to the Nordic markets.<\/li>\n\n\n\n<li>Identify suitable online sales and communication channels.<\/li>\n\n\n\n<li>Learn how to create market-specific digital marketing strategies for the Nordic countries.<\/li>\n\n\n\n<li>Improve customer acquisition and online sales performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Andrus Kiisk\u00fcla<\/strong> is a marketing consultant and founder of KNOL O\u00dc with extensive experience in marketing, market development and business growth, covering market and competitor analysis, brand positioning, channel strategy, localisation and campaign development for Estonian and international brands. He has been a mentor at Tallinn Business Incubator since 2022 and has worked in marketing and market development since 2006.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrus lectures on Meta advertising, TikTok advertising and email marketing at Estonian Business School and trained marketers at \u00c4rip\u00e4ev Academy for seven years; previously he ran Tallink&#8217;s digital marketing and analytics in Finland and Sweden. He currently runs customer acquisition for supplements and beauty brands in Finland \u2014 two of the most competitive performance-marketing categories there \u2014 and has handled Meta ads, email and analytics for a small Shopify brand selling across Scandinavia. He pays particular attention to one thing: advertising platforms routinely claim credit for revenue they did not create, and on a small budget, spending against inflated numbers is the most expensive mistake there is. In this module he helps participants work out which channels are worth their time in the Nordic market to begin with, what a realistic first campaign looks like, and which numbers to trust when judging results across platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital marketing and sales strategies for the USA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the digital marketing practices relevant to the US market.<\/li>\n\n\n\n<li>Identify suitable online sales and communication channels.<\/li>\n\n\n\n<li>Learn how to create market-specific digital marketing strategies for the USA.<\/li>\n\n\n\n<li>Improve customer acquisition and online sales performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Andrus Kiisk\u00fcla<\/strong> is a marketing consultant and founder of KNOL O\u00dc with extensive experience in marketing, market development and business growth, covering market and competitor analysis, brand positioning, channel strategy, localisation and campaign development for Estonian and international brands. He has been a mentor at Tallinn Business Incubator since 2022 and has worked in marketing and market development since 2006.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrus is currently CMO of HUUM, an Estonian manufacturer whose largest market is the United States, which means he makes decisions about that market every week. He has also sold design-led products directly into the US through Shopify and led the US launch of the European direct-to-consumer (DTC) brand Ecosh Life, covering paid media, positioning and conversion. In his view, selling from Europe to the US is less about advertising than people think and more about the arithmetic underneath it: shipping and returns, where the price sits against domestic competitors, and whether the realistic route is direct or through a partner \u2014 the answers that determine everything that follows. In this module he works through that arithmetic for each participant&#8217;s product and then helps decide which channels are worth testing first and what to measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B sales, retail partnerships and distribution channels in the Nordic countries<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand different B2B sales and distribution models.<\/li>\n\n\n\n<li>Identify suitable retail and wholesale partners in the Nordic countries.<\/li>\n\n\n\n<li>Learn effective approaches to international business development in the Nordic countries.<\/li>\n\n\n\n<li>Develop a partnership and distribution strategy for the Nordic markets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Minna Storm<\/strong> is CEO and founder of ECCA Nordic, a Nordic market-entry and internationalisation consultancy established in 2005. For more than 20 years, she has helped companies turn Nordic market opportunities into concrete market access through B2B market development, buyer and channel logic, partner development, market-entry strategy and practical business development. A native speaker of both Swedish and Finnish, she has particular depth at the Finland\u2013Sweden business interface and extensive experience across the wider Nordic region. Her sector experience is especially strong in health and preventive health, wellbeing, food and nutrition, and smart living, complemented by work with industrial, technology-driven and other growth companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minna is a Certified Management Consultant (CMC) and Approved Board Member (ABM), an experienced growth-company mentor and sparring partner, and was recognised by Kasvu Open as Business Coach of the Year in Finland in 2022. Her mentoring is practical and company-specific: which market to prioritise, how B2B sales and purchasing work in that market, who the relevant buyers and partners are, which route to market is commercially realistic, and what concrete steps are needed to move from market interest to business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B sales, retail partnerships and distribution channels in Germany<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand different B2B sales and distribution models.<\/li>\n\n\n\n<li>Identify suitable retail and wholesale partners in Germany.<\/li>\n\n\n\n<li>Learn effective approaches to international business development in Germany.<\/li>\n\n\n\n<li>Develop a partnership and distribution strategy for the German market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Lea Baudner<\/strong> is a strategic designer and DACH-focused business developer, currently Lead Strategic Designer at Trinidad Wiseman, where she has also worked as a Customer Experience \/ User Experience Design Consultant and Digital Business Lead. She holds a Bachelor&#8217;s degree in Creative Business and a Master&#8217;s degree in Data-Driven Design from the University of Applied Sciences Utrecht, with experience in multi-market research, competitive positioning, stakeholder research and translating findings into concrete recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having grown up in Germany, Lea understands the country&#8217;s traditions, values, cultural norms and business practices. Her background includes B2B partnership development in Germany and product ownership for a B2B platform in the semiconductor sector. Her mentoring helps participants identify suitable partners and sales channels, validate their market approach, and adapt their outreach to German business expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B sales, retail partnerships and distribution channels in the USA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand different B2B sales and distribution models.<\/li>\n\n\n\n<li>Identify suitable retail and wholesale partners in the USA.<\/li>\n\n\n\n<li>Learn effective approaches to international business development in the USA.<\/li>\n\n\n\n<li>Develop a partnership and distribution strategy for the US market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Petra Kaksonen<\/strong> is a Vancouver-based Finnish designer and Art Director with more than 25 years of experience in design, branding, publishing and advertising, including more than 12 years in the North American media and marketing sectors. She has led design teams and delivered award-winning campaigns for tier-one North American brands across print, digital and social media, websites and large-scale trade shows, including work connected to the Vancouver 2010 Winter Olympics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petra is also co-founder of Montuuk Apparel Inc. \u2014 a studio that designs and manufactures innovative lifestyle products \u2014 and her surface pattern work spans luxury rugs, bespoke home textiles and pattern licensing for independent brands and private hospitality clients across North America, Asia and Europe. She has extensive experience in B2B sales and working with retail partners in North America, and more than 10 years of mentoring experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Professional presentation of the visual artist, including portfolio development, CV and artist statement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve the quality and clarity of professional presentation materials.<\/li>\n\n\n\n<li>Learn how to present your artistic practice to international audiences.<\/li>\n\n\n\n<li>Strengthen your portfolio structure and storytelling.<\/li>\n\n\n\n<li>Develop a professional artist profile suitable for international applications and collaborations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Laura K\u00f6\u00f6nikk\u00e4<\/strong> is the founder and CEO of Finnish Art Agency (and Confidants Ltd) and has been active in the Finnish and international art field since 2003. She holds an MA in Art History from the University of Jyv\u00e4skyl\u00e4 and is a certified business coach and work supervisor. She created the SHIFT mentoring programme and has led an international online mentoring programme for artists, with participants from Finland, the United Kingdom, Japan, Denmark and beyond, supported by generous guest professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through Finnish Art Agency, Laura works with visual artists on strategic career planning, artist profile development, portfolio and CV structuring, and curatorial guidance. In this module she focuses on portfolio development, CV preparation and the writing and refinement of artist statements, helping participants communicate their work, experience and artistic approach clearly and professionally for different contexts and audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthening the international visibility of visual artists and expanding international collaboration networks<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand strategies for increasing international visibility.<\/li>\n\n\n\n<li>Identify opportunities for international collaboration and networking.<\/li>\n\n\n\n<li>Learn how to build sustainable professional relationships.<\/li>\n\n\n\n<li>Develop a personalised international networking and visibility plan aligned with your artistic career goals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentor: Laura K\u00f6\u00f6nikk\u00e4<\/strong> is the founder and CEO of Finnish Art Agency (and Confidants Ltd) and has worked internationally in curating, producing and advising for more than 20 years. She created the SHIFT international artist mentoring programme and has guided and mentored numerous international artists and designers. Her curatorial career includes serving as curator and commissioner of the Finnish Pavilion at the Venice Biennale, artistic director of FRAME Finnish Fund for Art Exchange, chief curator at Tampere Art Museum and curator at Pori Art Museum, as well as exhibitions and projects across Finland, Norway, the United Kingdom, Italy, Ireland, Sweden and Japan. Her background is in art history and museum work, and she has been an entrepreneur since 2013.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this module Laura focuses on identifying relevant international platforms, networks, partnerships and collaboration opportunities and on helping artists communicate their work effectively across different professional contexts. Through tailored guidance and practical insight, she supports participants in expanding their international networks and building sustainable pathways for cross-border collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The events take place within the&nbsp;<strong>Creative Circular Cities<\/strong>&nbsp;project, co-funded by the European Union&#8217;s Interreg Baltic Sea Region Programme 2021\u20132027. The aim is to advance the circular economy transition at local level by engaging the cultural and creative sector.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Creative Circular Cities (CCC) Mentoring Programme helps people in the creative sector take their product, brand or artistic practice to the next level. The programme is intended for designers, visual artists, entrepreneurs, start-ups, students and other creative professionals who want to develop their activities, reach new markets or grow their international visibility. Applications are open until 22 September! One-to-one mentoring adapts to your goals and needs. You are supported by experienced practitioners who help you find concrete, practical solutions. For whom? The programme is open to experts in the cultural and creative industries, start-ups, entrepreneurs, designers, visual artists, students\u2026<\/p>\n","protected":false},"author":16,"featured_media":27382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,104],"tags":[],"class_list":["post-27370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCC Mentoring Programme: get mentoring from international experts - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"description\" content=\"The Creative Circular Cities (CCC) Mentoring Programme helps people in the creative sector take their product, brand or artistic practice to the next level. 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