{"id":25757,"date":"2019-01-14T12:20:50","date_gmt":"2019-01-14T10:20:50","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/mentors\/annika-roosmann\/"},"modified":"2026-03-24T15:07:26","modified_gmt":"2026-03-24T13:07:26","slug":"annika-roosmann","status":"publish","type":"mentors","link":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/","title":{"rendered":"Annika P\u00f5ldma"},"content":{"rendered":"<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:19f017bc-99b7-4537-8cfa-b016e1da70dd-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b61aead9-e252-4978-8227-2cf7111d726f\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"318\">Annika is an experienced media specialist who, over the past decade, has progressed from traditional media planning to in-depth digital strategy and analytics. Her broad understanding of the media landscape enables her to support companies in achieving both entry-level campaign goals and complex strategic objectives.<\/p>\n<p data-start=\"320\" data-end=\"654\">Currently, Annika works as a digital strategist and analyst, managing campaigns across all major channels: Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Her strength lies in her ability to connect creative ideas with data-driven planning to ensure maximum return on advertising investments.<\/p>\n<p data-start=\"656\" data-end=\"867\" data-is-last-node=\"\" data-is-only-node=\"\">As a mentor, Annika helps entrepreneurs identify the most suitable channels for their business, set measurable goals, and optimize advertising budgets so that every euro spent delivers real value to the company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"mentors_categories":[37],"class_list":["post-25757","mentors","type-mentors","status-publish","hentry","mentors_categories-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Annika is an experienced media specialist who, over the past decade, has progressed from traditional media planning to in-depth digital strategy and analytics. Her broad understanding of the media landscape enables her to support companies in achieving both entry-level campaign goals and complex strategic objectives. Currently, Annika works as a digital strategist and analyst, managing campaigns across all major channels: Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Her strength lies in her ability to connect creative ideas with data-driven planning to ensure maximum return on advertising investments. As a mentor, Annika helps entrepreneurs identify the most\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T13:07:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/og-image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/en\\\/mentorsen\\\/annika-roosmann\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/en\\\/mentorsen\\\/annika-roosmann\\\/\",\"name\":\"Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\"},\"datePublished\":\"2019-01-14T10:20:50+00:00\",\"dateModified\":\"2026-03-24T13:07:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/en\\\/mentorsen\\\/annika-roosmann\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inkubaator.tallinn.ee\\\/en\\\/mentorsen\\\/annika-roosmann\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/en\\\/mentorsen\\\/annika-roosmann\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Annika P\u00f5ldma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"description\":\"Loo enda edulugu\",\"publisher\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"width\":512,\"height\":512,\"caption\":\"Tallinna Ettev\u00f5tlusinkubaator\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/","og_locale":"en_US","og_type":"article","og_title":"Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator","og_description":"Annika is an experienced media specialist who, over the past decade, has progressed from traditional media planning to in-depth digital strategy and analytics. Her broad understanding of the media landscape enables her to support companies in achieving both entry-level campaign goals and complex strategic objectives. Currently, Annika works as a digital strategist and analyst, managing campaigns across all major channels: Meta (Facebook, Instagram), Google Ads, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Her strength lies in her ability to connect creative ideas with data-driven planning to ensure maximum return on advertising investments. As a mentor, Annika helps entrepreneurs identify the most\u2026","og_url":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/","og_site_name":"Tallinna Ettev\u00f5tlusinkubaator","article_modified_time":"2026-03-24T13:07:26+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/og-image-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/","url":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/","name":"Annika P\u00f5ldma - Tallinna Ettev\u00f5tlusinkubaator","isPartOf":{"@id":"https:\/\/inkubaator.tallinn.ee\/#website"},"datePublished":"2019-01-14T10:20:50+00:00","dateModified":"2026-03-24T13:07:26+00:00","breadcrumb":{"@id":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inkubaator.tallinn.ee\/en\/mentorsen\/annika-roosmann\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inkubaator.tallinn.ee\/"},{"@type":"ListItem","position":2,"name":"Annika P\u00f5ldma"}]},{"@type":"WebSite","@id":"https:\/\/inkubaator.tallinn.ee\/#website","url":"https:\/\/inkubaator.tallinn.ee\/","name":"Tallinna Ettev\u00f5tlusinkubaator","description":"Loo enda edulugu","publisher":{"@id":"https:\/\/inkubaator.tallinn.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inkubaator.tallinn.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inkubaator.tallinn.ee\/#organization","name":"Tallinna Ettev\u00f5tlusinkubaator","url":"https:\/\/inkubaator.tallinn.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/","url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","contentUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","width":512,"height":512,"caption":"Tallinna Ettev\u00f5tlusinkubaator"},"image":{"@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/mentors\/25757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/mentors"}],"about":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/types\/mentors"}],"wp:attachment":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/media?parent=25757"}],"wp:term":[{"taxonomy":"mentors_categories","embeddable":true,"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/mentors_categories?post=25757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}