{"id":9798,"date":"2022-03-14T16:50:30","date_gmt":"2022-03-14T14:50:30","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=9798"},"modified":"2025-02-18T15:57:08","modified_gmt":"2025-02-18T13:57:08","slug":"how-to-use-pop-ups-and-design-markets-for-international-growth","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/how-to-use-pop-ups-and-design-markets-for-international-growth\/","title":{"rendered":"How to use pop-ups and design markets for international growth?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tallinn Creative Incubator invites all design-makers to an online webinar to explore alternative ways to present and sell their products abroad without involving retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within two hours we will learn about how to visit and participate in international design markets, pop-up events and showrooms for selling fashion, accessories and home decoration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As retailers prefer well- known brands, ecommerce development requires remarkable investments and the market itself is very competitive, it can be challenging for young design- makers to enter new markets and grow internationally. Let&#8217;s see if there are some other ways to face those challenges!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>TIMETABLE<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><b>13:00 &#8211; 13:45 (CET) <\/b><span style=\"font-weight: 400;\">&#8211; Elena Gasulla describes her experience on how to successfully participate in international design markets?<\/span><\/p>\n<p><b>13:45 &#8211; 14:15 (CET) &#8211; <\/b><span style=\"font-weight: 400;\">Miia Koski explains how to organise a successful pop-up?<\/span><\/p>\n<p><b>14:15 &#8211; 14:40 (CET)<\/b><span style=\"font-weight: 400;\"> &#8211; Triin Loks analyses what to take into consideration when renting a showroom abroad or visiting a design week?<\/span><\/p>\n<p><b>14:40 &#8211; 14:50 (CET)<\/b><span style=\"font-weight: 400;\"> &#8211; Monika P\u00e4rnsalu gives an introduction of a list of design markets\/ trade shows\/ creative hubs\/ agencies in the neighboring countries.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The speakers include:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li><b>Elena Gasulla from Liebre Style\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elena is a founder of Liebre Style, a brand that offers leather bags and shoes that are inspired by elegant textiles around the world. In 2019 the brand started to participate in different pop-up events and design markets\u2013 e.g., Stuttgart, Vienna, Copenhagen, Vienna, Luxembourg, Warsaw. Up to present, Elena has traveled to about 50 events and gathered much know-how about how to sell and present design products at international events.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Miia Koski from Juni<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Miia is a managing director of creative brand consulting company Juni. She has over 15 years of experience in international marketing, communication and event production in the fields of fashion and design. Miia has organised several pop-ups at K\u00e4mp Galleria Helsinki.<\/span><b><\/b><\/p>\n<ul>\n<li><b>NID<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">NID is a brand which was founded by textile designer K\u00e4tlin, product designer Maris and Triin, who has a background in art history. Since 2015 the group has organized several pop-up showrooms, design &amp; culture events in Paris and London. In 2019 they also opened an online concept store reflecting their very own lifestyle values and aesthetics in design.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Monika P\u00e4rnsalu from Tallinn Creative Incubator<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monika is a creative business consultant, who helps creative entrepreneurs to start and grow their business. Her expertise lies in positioning, branding, marketing and graphic design. She also has a design brand and has participated in several design markets.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><strong>The event takes place ONLINE and is free of charge upon registration.<\/strong><\/p>\n","protected":false},"featured_media":9789,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-9798","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use pop-ups and design markets for international growth? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/en\/events\/how-to-use-pop-ups-and-design-markets-for-international-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use pop-ups and design markets for international growth? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Tallinn Creative Incubator invites all design-makers to an online webinar to explore alternative ways to present and sell their products abroad without involving retailers.\u00a0 Within two hours we will learn about how to visit and participate in international design markets, pop-up events and showrooms for selling fashion, accessories and home decoration.\u00a0 As retailers prefer well- known brands, ecommerce development requires remarkable investments and the market itself is very competitive, it can be challenging for young design- makers to enter new markets and grow internationally. 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