{"id":6991,"date":"2021-04-26T16:31:16","date_gmt":"2021-04-26T14:31:16","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=6991"},"modified":"2021-05-10T09:50:16","modified_gmt":"2021-05-10T07:50:16","slug":"kuidas-suhelda-meediaga","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/kuidas-suhelda-meediaga\/","title":{"rendered":"Kuidas suhelda meediaga?"},"content":{"rendered":"<p>Igale ettev\u00f5ttele, kes soovib kasvatada oma br\u00e4ndi tuntust ja j\u00f5uda rohkemate klientideni on kasulik, kui tema tegevusi ka laiemas meedias kajastatakse. Meedia t\u00e4helepanu saamine on aga t\u00e4nap\u00e4eva \u00fclek\u00fcllastunud infoajastul keeruline, sest\u00a0ajakirjanike postkastidesse j\u00f5uab iga p\u00e4ev k\u00fcmneid, vahel isegi sadu erinevaid pressiteateid. K\u00f5iki neid ei loeta l\u00e4bi ja suur osa leiab oma tee kiiresti elektroonilises pr\u00fcgikastis. Sellest hoolimata on pressiteade endiselt oluline t\u00f6\u00f6riist meediaga esimese kontakti loomisel.\u00a0<\/p>\n<p>Koolitusel r\u00e4\u00e4gime sellest kuidas v\u00f5ita meedia t\u00e4helepanu ja kirjutada pressiteadet, mis tekitab ajakirjanikes huvi ettev\u00f5tte tegevusi kajastada.\u00a0<\/p>\n<p><strong>Koolituse teemad:<\/strong><\/p>\n<ul>\n<li>Kuidas valida\u00a0 ettev\u00f5ttele sobiv meediakanal?\u00a0<\/li>\n<li>Kuidas meediaesindajatega suhelda?<\/li>\n<li>Kuidas kirjutada pressiteadet, mis v\u00f5idab meedia t\u00e4helepanu?<\/li>\n<\/ul>\n<p>Koolituse k\u00e4igus koostab iga ettev\u00f5tja uudisnupukese oma ettev\u00f5tte kohta ning saab kohapeal ka esmase tagasiside.\u00a0<\/p>\n<p>Koolituse viib l\u00e4bi turundustaustaga <strong>Aljona Eesmaa<\/strong> on tegelenud aastaid rahvusvaheliste moe- ja ilubr\u00e4ndide meediasuhetega Eestis. Lisaks moemeediasuhete korraldamisele on ta tegev ajakirjas S\u00c4DE moetoimetaja ja stilistina, samuti peab ta moele ja disainile keskenduvat veebiportaali Portail.ee.<\/p>\n<p>L\u00e4bi aastate on Aljona olnud abiks mitmete moe\u00fcrituste korraldamise juures, n\u00f5ustanud kodumaiseid noori alustavaid moedisainereid ja ilukaubam\u00e4rke, abistanud disainereid stiliseerimisprojektides ning pakkunud moemeedia n\u00f5uandeid erinevale publikule, sealjuures ka Eesti Kunstiakadeemia tudengitele.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Osalustasu:<\/strong><\/p>\n<p>Loomeinkubaatori, Tartu LMK ja Tehnopoli inkubantidele tasuta.<\/p>\n<p>Loomeinkubaatori vilistlastele, TDH disaineritele, Kaubandust\u00f6\u00f6stuskoja liikmetele, Tartu LMK vilistlastele, EFF disaineritele soodushind 20\u20ac+km<\/p>\n<p>K\u00f5ik teised ettev\u00f5tted ja eraisikud 25\u20ac+km<\/p>\n<p>&nbsp;<\/p>\n<p><i>K\u00e4esolev seminar on toetatud projekti \u201cLoomemajanduse ettev\u00f5tete konkurentsiv\u00f5ime, j\u00e4tkusuutlikkuse, ekspordiv\u00f5imekuse ja teiste majandussektoritega koost\u00f6\u00f6 arendamine 2020-2021\u201d (EU53522) raames.\u00a0Seminaril osalemine on osalevatele ettev\u00f5tetele k\u00e4sitletav v\u00e4hese t\u00e4htsusega abi saamisena.<\/i><\/p>\n","protected":false},"featured_media":6998,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-6991","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuidas suhelda meediaga? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-suhelda-meediaga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas suhelda meediaga? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Igale ettev\u00f5ttele, kes soovib kasvatada oma br\u00e4ndi tuntust ja j\u00f5uda rohkemate klientideni on kasulik, kui tema tegevusi ka laiemas meedias kajastatakse. Meedia t\u00e4helepanu saamine on aga t\u00e4nap\u00e4eva \u00fclek\u00fcllastunud infoajastul keeruline, sest\u00a0ajakirjanike postkastidesse j\u00f5uab iga p\u00e4ev k\u00fcmneid, vahel isegi sadu erinevaid pressiteateid. K\u00f5iki neid ei loeta l\u00e4bi ja suur osa leiab oma tee kiiresti elektroonilises pr\u00fcgikastis. Sellest hoolimata on pressiteade endiselt oluline t\u00f6\u00f6riist meediaga esimese kontakti loomisel.\u00a0 Koolitusel r\u00e4\u00e4gime sellest kuidas v\u00f5ita meedia t\u00e4helepanu ja kirjutada pressiteadet, mis tekitab ajakirjanikes huvi ettev\u00f5tte tegevusi kajastada.\u00a0 Koolituse teemad: Kuidas valida\u00a0 ettev\u00f5ttele sobiv meediakanal?\u00a0 Kuidas meediaesindajatega suhelda? 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