{"id":5029,"date":"2020-09-08T16:05:16","date_gmt":"2020-09-08T14:05:16","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=5029"},"modified":"2020-09-30T10:09:36","modified_gmt":"2020-09-30T08:09:36","slug":"minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem\/","title":{"rendered":"Minimalism digiturunduses \u2013 kas v\u00e4hemaga v\u00f5ib saavutada rohkem?"},"content":{"rendered":"<p><em>\u00dcritus toimub Tallinna Ettev\u00f5tlusp\u00e4eva raames.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Elame digitaalse infok\u00fclluse ajastul, mil tarbijatele pakutakse iga p\u00e4ev uusi teenuseid ja tooteid ning pidevalt tekib juurde uusi kanaleid, mis n\u00f5uavad turundajatelt pidevalt kommunikatsiooniviiside redigeerimist.<\/p>\n<p>Kas turundajad peaksid alati selle kiire ja p\u00f6\u00f6rase maailmaga kaasa minema ning lugematul hulgal reklaame ja postitusi erinevates kanalites avaldama v\u00f5i on ka teisi mooduseid?\u00a0<\/p>\n<p><strong>Digitaalne minimalism p\u00f5hineb printsiibil, et <em>v\u00e4hem on rohkem<\/em>. Kuidas v\u00f5iksid ettev\u00f5tted seda minimalismi printsiipi t\u00e4nap\u00e4eva kiirmeedia maailmas kasutades teistest eristuda unikaalse digi-indentideedi loomise kaudu ning turunduse digitormile strateegiliselt \u201cei\u201d \u00f6elda?<\/strong><\/p>\n<p>Vestlusringis r\u00e4\u00e4gime, kas\u00a0sellisel suunal v\u00f5iks tulevikku olla ka Eestis ja miks peaksid algavad ettev\u00f5tted minimalistlikku digiturunduse suunda t\u00f5siselt v\u00f5tma?\u00a0<\/p>\n<p><strong>Merilyn Kesk\u00fcla-Drummond <\/strong>on laialdaste rahvusvaheliste kogemustega autor, mentor ning loominguline strateeg, kes l\u00f5i 2016 aastal UKs baseeruva digitaalse strateegia ja sisuloome agentuuri <em>Keskula Digital. <\/em>Keskula Digital klientideks on olnud nii New Yorki eksklusiivseim \u00e4riklubi CORE:, LA\u2019s paiknev kirjastaja StoryTerrace, kui ka v\u00e4iksed Eesti br\u00e4ndid. Lisaks digiturundusele on Merilyn tegelenud trendiuuringute ja -anal\u00fc\u00fcsiga, strateegilise innovatsiooni juhina Saksa kuulsas audiofirmas Sennheiser, br\u00e4ndide esitluskeskkondade loomise planeerimisega Euroopas, USAs ja Hiinas, pressi\u00fcrituste ja moeshowde korraldamisega ning moefotode produtsendina moeajakirjas ELLE UK.<\/p>\n<p>Vestlusringist v\u00f5tavad osa ka kodumaise r\u00f5ivabr\u00e4ndi August asutaja <strong>\u00c4li Kargoja<\/strong> ning sotsiaalmeedia- ja veebiagentuuri Vurr kaasasutaja <strong>Rauno Kutti<\/strong>.\u00a0<\/p>\n<p><strong>Registreeri \u00fcritusele <a href=\"https:\/\/ettevotluspaev.tallinn.ee\/13270\/\">siin<\/a>.<\/strong><\/p>\n","protected":false},"featured_media":5034,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-5029","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minimalism digiturunduses \u2013 kas v\u00e4hemaga v\u00f5ib saavutada rohkem? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minimalism digiturunduses \u2013 kas v\u00e4hemaga v\u00f5ib saavutada rohkem? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"\u00dcritus toimub Tallinna Ettev\u00f5tlusp\u00e4eva raames. &nbsp; Elame digitaalse infok\u00fclluse ajastul, mil tarbijatele pakutakse iga p\u00e4ev uusi teenuseid ja tooteid ning pidevalt tekib juurde uusi kanaleid, mis n\u00f5uavad turundajatelt pidevalt kommunikatsiooniviiside redigeerimist. Kas turundajad peaksid alati selle kiire ja p\u00f6\u00f6rase maailmaga kaasa minema ning lugematul hulgal reklaame ja postitusi erinevates kanalites avaldama v\u00f5i on ka teisi mooduseid?\u00a0 Digitaalne minimalism p\u00f5hineb printsiibil, et v\u00e4hem on rohkem. Kuidas v\u00f5iksid ettev\u00f5tted seda minimalismi printsiipi t\u00e4nap\u00e4eva kiirmeedia maailmas kasutades teistest eristuda unikaalse digi-indentideedi loomise kaudu ning turunduse digitormile strateegiliselt \u201cei\u201d \u00f6elda? Vestlusringis r\u00e4\u00e4gime, kas\u00a0sellisel suunal v\u00f5iks tulevikku olla ka Eestis ja miks peaksid algavad ettev\u00f5tted\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-30T08:09:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2020\/09\/pexels-bongkarn-thanyakij-3740299.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7200\" \/>\n\t<meta property=\"og:image:height\" content=\"3581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/minimalism-digiturunduses-kas-vahemaga-voib-saavutada-rohkem\\\/\",\"name\":\"Minimalism digiturunduses \u2013 kas v\u00e4hemaga v\u00f5ib saavutada rohkem? 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