{"id":3692,"date":"2020-03-04T17:33:17","date_gmt":"2020-03-04T15:33:17","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=3692"},"modified":"2025-02-18T15:57:08","modified_gmt":"2025-02-18T13:57:08","slug":"your-speedway-to-digital-media-marketing","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/your-speedway-to-digital-media-marketing\/","title":{"rendered":"Your speedway to digital media marketing"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><b>Personalized digimedia marketing with Anoorupa Bose<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Get your brand pushed to new heights with a personalized mentoring session and digital media strategy. Anoorupa will study your brand, analyze the possibilities and dangers, as well as create an personalized marketing\/digital advertising plan, which your brand can benefit from. Get all the tips and tricks, which will help your brand to succeed faster!<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>About the mentor:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Anoorupa is a Creative Director at Optimist with a strong experience in the digital marketing sphere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Her background involves working as creative director for Saatchi &amp; Saatchi India, creative controller for Ogilvy Worldwide India and creative supervisor at DDB India.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">Anooropa\u2019s way of seeing digital marketing: <\/span><i><span style=\"font-weight: 400;\">\u201e<\/span><\/i><i><span style=\"font-weight: 400;\">In this digital age, it&#8217;s useless to crack creative campaigns if you don&#8217;t understand the technology to drive them. <\/span><\/i><i><span style=\"font-weight: 400;\">I Always combine creative ideas with analytics, market insights, realtime optimisations and media planning to maximise campaign ROI.\u201c<\/span><\/i><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">Check Anoorupa\u2019s LinkedIN <\/span><a href=\"https:\/\/www.linkedin.com\/in\/anoorupa-bose-b1b91729\/\"><span style=\"font-weight: 400;\">profile<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested? Act fast as <\/span><b>2 brands<\/b><span style=\"font-weight: 400;\"> from Tallinn Creative Incubator can participate.<\/span><\/p>\n<p>How to apply?<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Answer to <strong>3<\/strong> questions:<\/span><\/p>\n<p><strong>1.What is the higher purpose of your brand? Why do you exist?<\/strong> This question is not about what your product is, but about how it will positively effect your consumer&#8217; life.<\/p>\n<p class=\"gmail-p1\"><span class=\"gmail-s1\">Apple\u2019s brand purpose is to inspire people to think differently:<\/span><span class=\"gmail-apple-converted-space\">\u00a0<\/span><a title=\"https:\/\/www.youtube.com\/watch?v=5sMBhDv4sik\" href=\"https:\/\/www.youtube.com\/watch?v=5sMBhDv4sik\">https:\/\/www.youtube.com\/watch?v=5sMBhDv4sik<\/a><\/p>\n<p class=\"gmail-p1\"><span class=\"gmail-s1\">Nike\u2019s brand purpose is to enable people to find their own greatness: <a title=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;t=1s\" href=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;t=1s\"><span class=\"gmail-s2\">https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;t=1s<\/span><\/a><\/span><\/p>\n<p class=\"gmail-p1\"><span class=\"gmail-s1\">Diesel\u2019s brand purpose is to inspire people to take risks and not be sensible all the time: <a title=\"https:\/\/www.youtube.com\/watch?v=Y4h8uOUConE&amp;t=1s\" href=\"https:\/\/www.youtube.com\/watch?v=Y4h8uOUConE&amp;t=1s\"><span class=\"gmail-s2\">https:\/\/www.youtube.com\/watch?v=Y4h8uOUConE&amp;t=1s<\/span><\/a><\/span><\/p>\n<p class=\"gmail-p1\"><span class=\"gmail-s1\">So what is yours?<\/span><span class=\"gmail-apple-converted-space\">\u00a0\u00a0<\/span><span class=\"gmail-s1\">It doesn\u2019t have to be a clever well written line right now. You can just simply explain it<\/span><\/p>\n<p><strong>2.What about your product will help you to achieve this brand purpose?\u00a0<\/strong>For example Apple gives you all the technology, mobility, etc etc to empower people to be creative and think different. What are all the things\/features\/aspects about your product that will help you achieve your brand purpose?<\/p>\n<p><strong>3.Who is your target audience?\u00a0<\/strong><span class=\"gmail-s1\">If you have different groups, please mention all different groups.\u00a0<\/span><span class=\"gmail-s1\">If you are not sure who your target audience is, please mention that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send your application with the answers to katrina@inkubaator.ee<\/span><\/p>\n<p><b>Application deadline <\/b><b>10.03.\u00a0<\/b><span style=\"font-weight: 400;\">The chosen brands will be announced on 16.03<\/span><\/p>\n<p><em>The event is supported by Enterprise Estonia project \u201cLoomemajanduse ettev\u00f5tete konkurentsiv\u00f5ime, j\u00e4tkusuutlikkuse, ekspordiv\u00f5imekuse ja teiste majandussektoritega koost\u00f6\u00f6 arendamine 2020-2021\u201d (EU53522).<\/em><\/p>\n<p><em>Event participation is granted as de minimis aid to the companies.<\/em><\/p>\n","protected":false},"featured_media":3690,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-3692","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your speedway to digital media marketing - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/en\/events\/your-speedway-to-digital-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your speedway to digital media marketing - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Personalized digimedia marketing with Anoorupa Bose Get your brand pushed to new heights with a personalized mentoring session and digital media strategy. 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