Tallinna Ettev\u00f5tlusinkubaator ja Eesti Kunstiakadeemia kutsuvad sind inspireerivale kohtumisele rahvusvahelise disaineri Charles Johnsoniga, kes on t\u00f6\u00f6tanud selliste tuntud br\u00e4ndidega nagu Puma, Adidas ja Crocs.<\/p>\n\n\n\n
Kuidas s\u00fcnnivad ideed, mis j\u00f5uavad massidesse? Mis eristab head disainerit suurep\u00e4rasest ning kuidas kasvatada loomingulist ideed tugevaks ja j\u00e4tkusuutlikuks tooteks v\u00f5i br\u00e4ndiks?<\/p>\n\n\n\n
Loeng keskendub disaini, innovatsiooni ja strateegilise m\u00f5tlemise kokkupuutepunktidele, tuues n\u00e4iteid keerukate loominguliste protsesside suunamisest ning ideede arendamisest kestlikeks ja m\u00f5jusateks lahendusteks.<\/p>\n\n\n\n
Loengu keskmes on k\u00fcsimus, mida t\u00e4hendab t\u00e4nap\u00e4eval olla \u201chea\u201d disainer. Tuginedes David Epsteini k\u00e4sitlusele Range, uuritakse, miks laiap\u00f5hjaline kogemus ja analoogiline m\u00f5tlemine v\u00f5ivad keerukate probleemide lahendamisel osutuda t\u00f5husamaks kui kitsas spetsialiseerumine.<\/p>\n\n\n\n
Lisaks isiklikule loomepraktikale keskendub loeng ideede s\u00fcsteemsele kasvatamisele ja skaleerimisele. Tutvustatakse innovatsiooni stress-testimise meetodit, mis aitab eristada m\u00f6\u00f6duvaid trende reaalse potentsiaaliga kontseptsioonidest. Selle l\u00e4henemise aluseks on eesm\u00e4rgip\u00f5hine m\u00f5tlemine, mida raamib Simon Sineki tuntud p\u00f5him\u00f5te Start with Why.<\/p>\n\n\n\n
Loengu l\u00f5petab arutelu innovatsiooni inimliku poole \u00fcle: kuidas juhtida suhtlust, kaasata sidusr\u00fchmi ja hoida visiooni elus ka siis, kui kasvuprotsessiga kaasnevad pinged ja vastuseis.<\/p>\n\n\n\n
Neli aastak\u00fcmmet on Charles Johnson kujundanud maailma juhtivate br\u00e4ndide, sealhulgas Adidas ja Puma, tootevisioone ja -strateegiaid. Algselt t\u00f6\u00f6stusdisainerina koolitatud Charlesi karj\u00e4\u00e4r arenes spetsialiseeritud jalatsidisainist juhtivtaseme rollideni spordi-, moe- ja \u00fchendatud toodete valdkonnas.<\/p>\n\n\n\n
T\u00e4na \u00fchendab Charles k\u00f5rgetasemelise konsultatsiooni ja akadeemilise maailma. Carnegie Mellon University Entertainment Technology Center abiprofessorina juhtimise ja innovatsiooni alal \u00f5petab ta tudengeid viima innovatsioone ideest massituruni, navigeerides samal ajal organisatsiooniliste funktsioonide ja huvigruppide keerukates \u201evastandlikes huvides\u201c.<\/p>\n\n\n\n
Oma konsultatsioonipraktika \u201eDriven By Charles\u201c kaudu aitab ta idufirmadel siduda oma visiooni toote- ja br\u00e4ndistrateegiaga. Charles l\u00e4htub disainis humanistlikust l\u00e4henemisest, spetsialiseerudes kogemustele, mis \u00fchendavad digitaalset ja f\u00fc\u00fcsilist maailma ning edendavad tervist ja maailma tasakaalu.<\/p>\n\n\n\n
S\u00fcndmus on TASUTA ja toimub EKA-s ruumis A101! <\/strong><\/p>\n\n\n\n S\u00fcndmus on inglise keeles.<\/strong><\/p>\n\n\n\n ENG:<\/strong><\/p>\n\n\n\n In this session, we will explore the intersection of high-level design leadership and the practical mechanics of scaling impactful ideas. Drawing from Charles’s journey as a global design leader – including his tenure as the Global Director of Innovation at Puma Headquarters – he will share case studies that illustrate how to navigate complex creative landscapes. <\/p>\n\n\n\n We will delve into what it truly means to be a “good” designer by examining David Epstein\u2019s principle of Range, emphasizing how breadth of experience and analogical thinking often outperform narrow specialization in solving modern problems.<\/p>\n\n\n\n Moving from personal craft to systemic growth, the presentation will provide a framework for scaling ideas through innovation stress-testing, a rigorous process designed to separate fleeting trends from commercially viable concepts. This phase is anchored in rigorous and meaningful definition as well as Simon Sinek\u2019s “Start with Why,” ensuring that every venture is built on a foundation of purpose. Finally, we will address the “human” side of innovation: the essential communication skills and stakeholder management strategies required to shepherd a vision through the inevitable friction of the scaling journey.<\/p>\n\n\n\n Charles Johnson<\/strong> is curently Assistant Teaching Professor at Carnegie Mellon University Entertainment Technology Center and Principal at Driven By Charles LLC.<\/p>\n\n\n\n For four decades, Charles has shaped the product visions and strategies of world-leading brands including Adidas and Puma. Originally trained as an Industrial Designer, his career evolved from specialized footwear design to executive-level leadership across sports, fashion, and connected products.<\/p>\n\n\n\n Today, Charles bridges the gap between high-level consulting and academia. As Assistant Professor of Leadership and Innovation at the Carnegie Mellon University Entertainment Technology Center, he teaches students how to scale innovations from inception to mass market while navigating the complex “adverse interests” of organizational functions and stakeholders. As a consulting practice Driven By Charles he helps startups ground their vision in product and brand strategy. Charles is driven by a humanistic approach to design, specializing in experiences that bridge the digital and physical worlds and that promote health and world balance.<\/p>\n\n\n\n The event takes place at Estonian Academy of Arts and is FREE, but registration is requiered.<\/strong><\/p>\n\n\n\n The event is in English.<\/strong><\/p>\n","protected":false},"featured_media":26578,"template":"","meta":{"_acf_changed":true},"event-category":[169],"class_list":["post-26513","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-erisundmus"],"acf":[],"yoast_head":"\n