{"id":26205,"date":"2026-04-29T13:53:29","date_gmt":"2026-04-29T11:53:29","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=26205"},"modified":"2026-04-30T08:00:09","modified_gmt":"2026-04-30T06:00:09","slug":"kuidas-oma-brandiga-soome-turule-minna","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/kuidas-oma-brandiga-soome-turule-minna\/","title":{"rendered":"Kuidas oma br\u00e4ndiga Soome turule minna?"},"content":{"rendered":"\n<p>Seminaril vaatame Soome turgu kahe v\u00e4ga praktilise nurga alt. R\u00e4\u00e4gime sellest, kuidas kohandada br\u00e4ndi, s\u00f5numeid ja visuaali Soome sihtr\u00fchmale ning samuti sellest, millised on p\u00e4riselu \u00f5ppetunnid toodete ja br\u00e4ndide Soome turule viimisel.<\/p>\n\n\n\n<p>Seminaril astuvad \u00fcles\u00a0<strong>Pauline Marie Korp<\/strong>\u00a0ja\u00a0<strong>Ivar Miller<\/strong>.<\/p>\n\n\n\n<p><strong>Pauline Marie Korp <\/strong>on rahvusvaheliselt auhinnatud loovstrateeg ja disainer. Hetkel t\u00f6\u00f6tab Pauline vabakutselisena oma br\u00e4ndi alt <a href=\"https:\/\/paupaudesign.com\" type=\"link\" id=\"https:\/\/paupaudesign.com\">PauPau Creative<\/a>. Varem on ta on t\u00f6\u00f6tanud nii Soome parimates loovagentuurides kunstilise juhi ning loovstrateegina kui ka Inglismaal, Itaalias, Belgias ja Singapuris disainerina.<\/p>\n\n\n\n<p>Pauline ettekandes tulevad jutuks j\u00e4rgmised punktid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>millised on soomlased sihtr\u00fchmana<\/li>\n\n\n\n<li>mida peaks Eesti ettev\u00f5tja br\u00e4ndi ja s\u00f5numite puhul esimesena \u00fcle vaatama, kui plaanib Soome turule siseneda<\/li>\n\n\n\n<li>kuidas n\u00e4eb soomlane eestlast ning millise nurga alt Eesti kaupa m\u00fc\u00fca<\/li>\n\n\n\n<li>millised on peamised erinevused Eesti ja Soome br\u00e4ndikommunikatsioonis<\/li>\n\n\n\n<li>milline n\u00e4eb v\u00e4lja \u201csoomelik\u201d slogan v\u00f5i s\u00f5nastus ning mida tasub v\u00e4ltida<\/li>\n\n\n\n<li>milline on v\u00e4rvide, visuaali ja disaini roll Soome turul ning millised suunad t\u00f6\u00f6tavad<\/li>\n\n\n\n<li>kuidas m\u00f5jutab Soome tarbijaps\u00fchholoogia br\u00e4ndi kuvandit ja usaldust<\/li>\n\n\n\n<li>milliste visuaalide ja s\u00f5numitega on v\u00f5imalik Soomes paremini silma paista<\/li>\n<\/ul>\n\n\n\n<p><strong>Ivar Miller<\/strong> on kogenud ettev\u00f5tja, kellel on \u00fcle nelja aastak\u00fcmne pikkune \u00e4ritegevuse kogemus. Ettev\u00f5tlusega alustas ta juba 1976. aastal ning on sellest ajast saadik t\u00f6\u00f6tanud toiduainet\u00f6\u00f6stuses ja logistikas mitmel juhtival ametikohal.<\/p>\n\n\n\n<p>Tema varasemate ametikohtade hulka kuuluvad muu hulgas ETKVL PK AGRO kommertsdirektori amet, Tallinna Piimat\u00f6\u00f6stuse AS-i juhatuse liikme ning m\u00fc\u00fcgi- ja logistikadirektori ametikoht ning Kalev AS-i m\u00fc\u00fcgi- ja logistikadirektori ametikoht. Seej\u00e4rel on Ivar Miller tegutsenud pereettev\u00f5tte juhatuses, kus arendatakse ja juhitakse kaubam\u00e4rke BioBerry ning alates 2012. aastast ka SEMU.<\/p>\n\n\n\n<p><strong>Ivar Miller jagab seminaril<\/strong> ettev\u00f5tja ja eksportijana praktilisi kogemusi Soome turult. Juttu tuleb nii <a href=\"https:\/\/semujuice.eu\" type=\"link\" id=\"https:\/\/semujuice.eu\">SEMU<\/a> br\u00e4ndi kogemusest kui ka sellest, kuidas ta on Soome turule viinud teisi Eesti toidubr\u00e4nde, n\u00e4iteks Kalevi ja Tere tooteid. Samuti r\u00e4\u00e4gib ta sealse jaem\u00fc\u00fcgi hinnastusmudelitest ning jagab nii \u00f5nnestumisi kui ka eba\u00f5nnestumisi.<\/p>\n\n\n\n<p><strong>Seminar toimub Ettev\u00f5tlusinkubaatoris kohapeal (Poldri 3\/1).<\/strong><\/p>\n\n\n\n<p><strong>Osalustasu:\u202f\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ettev\u00f5tlusinkubaatori inkubantidele tasuta\u202f\u00a0<\/li>\n\n\n\n<li>Ettev\u00f5tetele ja eraisikutele 10\u20ac+km<\/li>\n<\/ul>\n","protected":false},"featured_media":26206,"template":"","meta":{"_acf_changed":true},"event-category":[],"class_list":["post-26205","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuidas oma br\u00e4ndiga Soome turule minna? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-oma-brandiga-soome-turule-minna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas oma br\u00e4ndiga Soome turule minna? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Seminaril vaatame Soome turgu kahe v\u00e4ga praktilise nurga alt. R\u00e4\u00e4gime sellest, kuidas kohandada br\u00e4ndi, s\u00f5numeid ja visuaali Soome sihtr\u00fchmale ning samuti sellest, millised on p\u00e4riselu \u00f5ppetunnid toodete ja br\u00e4ndide Soome turule viimisel. Seminaril astuvad \u00fcles\u00a0Pauline Marie Korp\u00a0ja\u00a0Ivar Miller. Pauline Marie Korp on rahvusvaheliselt auhinnatud loovstrateeg ja disainer. Hetkel t\u00f6\u00f6tab Pauline vabakutselisena oma br\u00e4ndi alt PauPau Creative. Varem on ta on t\u00f6\u00f6tanud nii Soome parimates loovagentuurides kunstilise juhi ning loovstrateegina kui ka Inglismaal, Itaalias, Belgias ja Singapuris disainerina. Pauline ettekandes tulevad jutuks j\u00e4rgmised punktid: Ivar Miller on kogenud ettev\u00f5tja, kellel on \u00fcle nelja aastak\u00fcmne pikkune \u00e4ritegevuse kogemus. Ettev\u00f5tlusega alustas ta juba\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-oma-brandiga-soome-turule-minna\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/04\/Soome.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1049\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/\",\"name\":\"Kuidas oma br\u00e4ndiga Soome turule minna? - Tallinna Ettev\u00f5tlusinkubaator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Soome.png\",\"datePublished\":\"2026-04-29T11:53:29+00:00\",\"dateModified\":\"2026-04-30T06:00:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Soome.png\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Soome.png\",\"width\":1049,\"height\":586},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-oma-brandiga-soome-turule-minna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kuidas oma br\u00e4ndiga Soome turule minna?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"description\":\"Loo enda edulugu\",\"publisher\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"width\":512,\"height\":512,\"caption\":\"Tallinna Ettev\u00f5tlusinkubaator\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kuidas oma br\u00e4ndiga Soome turule minna? - Tallinna Ettev\u00f5tlusinkubaator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-oma-brandiga-soome-turule-minna\/","og_locale":"en_US","og_type":"article","og_title":"Kuidas oma br\u00e4ndiga Soome turule minna? - Tallinna Ettev\u00f5tlusinkubaator","og_description":"Seminaril vaatame Soome turgu kahe v\u00e4ga praktilise nurga alt. 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