{"id":25573,"date":"2026-03-16T16:59:27","date_gmt":"2026-03-16T14:59:27","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=25573"},"modified":"2026-04-01T09:04:30","modified_gmt":"2026-04-01T07:04:30","slug":"vaartuspakkumine-ja-kliendiuuring","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/vaartuspakkumine-ja-kliendiuuring\/","title":{"rendered":"V\u00e4\u00e4rtuspakkumine ja kliendiuuring"},"content":{"rendered":"\n<p>Selleks, et arendada tooteid ja teenuseid, mis pakuvad klientidele p\u00e4riselt v\u00e4\u00e4rtust, tuleb m\u00f5ista nende vajadusi ja kogemusi. Koolituse eesm\u00e4rk on tutvustada kliendiuuringute p\u00f5him\u00f5tteid ning anda baasteadmised nende planeerimiseks, l\u00e4biviimiseks ja tulemuste kasutamiseks toote \/ teenuse arendamisel ja v\u00e4\u00e4rtuspakkumise t\u00e4psustamisel.<\/p>\n\n\n\n<p>Koolituse teemad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disainm\u00f5tlemine ja inimkeskne disain, v\u00e4\u00e4rtuspakkumine<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Osapoolte kaardistus ja prioriseerimine<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uuringumeetodid ja uuringuplaani koostamine<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uuringutulemuste kasutamine<\/li>\n<\/ul>\n\n\n\n<p>Koolituse viib l\u00e4bi <strong>Kaili Kallas<\/strong>. Kaili on osalenud teenusedisainerina sadades erinevates projektides, ta omab \u00fcle k\u00fcmne aasta kogemust nii avaliku kui ka erasektori teenuste kujundamisel ja t\u00e4iustamisel. Sealhulgas projektid selliste ettev\u00f5tetega nagu Helmes, Kalev ja P\u00f5ltsamaa, aga ka avalike teenuste pakkujad nagu Sotsiaalkindlustusamet, Sotsiaalministeerium, Tallinna Lennujaam, Elron, Tallinna Strateegiakeskus ja Haridus- ja Noorteamet. Varasem pikaajaline t\u00f6\u00f6kogemus Riigikantseleis ja jaekaubanduses on andnud talle v\u00e4ga hea baasi, et olla v\u00f5imeline juhtima nii strateegilisi rebrandingu projekte kui ka keerulisi teenusedisaini v\u00e4ljakutseid avalikus sektoris.<\/p>\n\n\n\n<p>Koolitus toimub Ettev\u00f5tlusinkubaatoris kohapeal (Poldri 3\/1) ja soovi korral saab osaleda ka veebi teel.&nbsp;<\/p>\n\n\n\n<p>Osalustasu:\u202f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ettev\u00f5tlusinkubaatori inkubantidele tasuta\u202f&nbsp;<\/li>\n\n\n\n<li>Ettev\u00f5tetele ja eraisikutele 40\u20ac+km<\/li>\n<\/ul>\n\n\n\n<p><em>PS!\u202fKoolitus\u202fon\u202fosa\u202fterviklikust\u202fsarjast ja suunatud eelk\u00f5ige programmis osalevatele ettev\u00f5tjatele.<\/em>&nbsp;<\/p>\n","protected":false},"featured_media":25579,"template":"","meta":{"_acf_changed":true},"event-category":[160],"class_list":["post-25573","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-koolitus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e4\u00e4rtuspakkumine ja kliendiuuring - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/vaartuspakkumine-ja-kliendiuuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e4\u00e4rtuspakkumine ja kliendiuuring - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Selleks, et arendada tooteid ja teenuseid, mis pakuvad klientidele p\u00e4riselt v\u00e4\u00e4rtust, tuleb m\u00f5ista nende vajadusi ja kogemusi. Koolituse eesm\u00e4rk on tutvustada kliendiuuringute p\u00f5him\u00f5tteid ning anda baasteadmised nende planeerimiseks, l\u00e4biviimiseks ja tulemuste kasutamiseks toote \/ teenuse arendamisel ja v\u00e4\u00e4rtuspakkumise t\u00e4psustamisel. Koolituse teemad: Koolituse viib l\u00e4bi Kaili Kallas. Kaili on osalenud teenusedisainerina sadades erinevates projektides, ta omab \u00fcle k\u00fcmne aasta kogemust nii avaliku kui ka erasektori teenuste kujundamisel ja t\u00e4iustamisel. Sealhulgas projektid selliste ettev\u00f5tetega nagu Helmes, Kalev ja P\u00f5ltsamaa, aga ka avalike teenuste pakkujad nagu Sotsiaalkindlustusamet, Sotsiaalministeerium, Tallinna Lennujaam, Elron, Tallinna Strateegiakeskus ja Haridus- ja Noorteamet. Varasem pikaajaline t\u00f6\u00f6kogemus Riigikantseleis ja jaekaubanduses\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/vaartuspakkumine-ja-kliendiuuring\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T07:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/03\/Kaili-Kallas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/vaartuspakkumine-ja-kliendiuuring\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/vaartuspakkumine-ja-kliendiuuring\\\/\",\"name\":\"V\u00e4\u00e4rtuspakkumine ja kliendiuuring - 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