{"id":24989,"date":"2026-02-18T10:49:05","date_gmt":"2026-02-18T08:49:05","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&p=24989"},"modified":"2026-03-23T15:28:13","modified_gmt":"2026-03-23T13:28:13","slug":"aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/","title":{"rendered":"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus?"},"content":{"rendered":"\n

60% veebiotsingutest l\u00f5peb t\u00e4nap\u00e4eval ilma klikita, inimesed ei liigu enam br\u00e4ndi kodulehele, vaid k\u00fcsivad vastuseid otse Geminilt v\u00f5i ChatGPT-lt. T\u00f6\u00f6toas selgitame, mida AEO (Answer Engine Optimization<\/em>) ja GEO (Generative Engine Optimization<\/em>) praktikas t\u00e4hendavad: kuidas tehisintellekt otsustab, milliseid br\u00e4nde mainida, soovitada ja usaldada ning miks tugev SEO ei taga enam, et sinu br\u00e4nd kuulub ostja kaalutluste hulka. <\/p>\n\n\n\n

T\u00f6\u00f6toas \u00f5pime, kuidas luua ja kontrollida oma br\u00e4ndi tehisintellekti n\u00e4htavust neljas p\u00f5hidimensioonis: meeldej\u00e4\u00e4vus, s\u00f5numi \u00fchtsus, sisu struktuur ja v\u00e4\u00e4rtuse m\u00f5istmine.<\/p>\n\n\n\n

Seminari viib l\u00e4bi Dmitrij \u017batuchin<\/strong> – Rankfor.AI asutaja ja tegevjuht. Asutajana keskendub Dmitrij sellele, kuidas tehisintellekt br\u00e4ndidest aru saab ja neid anal\u00fc\u00fcsib. See missioon on loomulik j\u00e4tk tema 20-aastasele kogemusele IT-sektori juhina. Tarkvaraettev\u00f5tte DO OK endise tegevjuhina on tema meeskonnad loonud keerukaid s\u00fcsteeme, mida tehisintellekt peab n\u00fc\u00fcd suutma selgelt ja vigadeta interpreteerida. <\/p>\n\n\n\n

Lisaks on Dmitrij \u00f5ppej\u00f5ud Estonian Business Schoolis (EBS) ja Ettev\u00f5tlusk\u00f5rgkoolis Mainor (EUAS), kus ta juhib andmep\u00f5hise strateegia mikrokraadi programme, pakkudes ettev\u00f5tetele vajalikku raamistikku tehnoloogilise murranguga kohanemiseks.<\/p>\n\n\n\n

Rankfor.AI<\/a> on esimene AI Visibility Performance platvorm, mis n\u00e4itab turundusmeeskondadele, mida tehisintellekt tegelikult nende br\u00e4ndi kohta v\u00f5rreldes konkurentidega \u00fctleb ning pakub t\u00e4pset sisustrateegiat, et v\u00f5ita rohkem tehisintellekti soovitusi. Rankfor.AI aitab br\u00e4ndidel m\u00f5\u00f5ta ja optimeerida nende kohalolekut tehisintellekti keskkonnas.<\/p>\n\n\n\n

T\u00f6\u00f6tuba viiakse l\u00e4bi inglise keeles<\/strong>.<\/p>\n\n\n\n

Osalemine on TASUTA, kuid vajalik on registreerimine.<\/strong><\/p>\n\n\n\n

S\u00fcndmus toimub kohapeal aadressil Poldri 3\/1.<\/strong><\/p>\n","protected":false},"featured_media":24990,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-24989","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"60% veebiotsingutest l\u00f5peb t\u00e4nap\u00e4eval ilma klikita, inimesed ei liigu enam br\u00e4ndi kodulehele, vaid k\u00fcsivad vastuseid otse Geminilt v\u00f5i ChatGPT-lt. T\u00f6\u00f6toas selgitame, mida AEO (Answer Engine Optimization) ja GEO (Generative Engine Optimization) praktikas t\u00e4hendavad: kuidas tehisintellekt otsustab, milliseid br\u00e4nde mainida, soovitada ja usaldada ning miks tugev SEO ei taga enam, et sinu br\u00e4nd kuulub ostja kaalutluste hulka. T\u00f6\u00f6toas \u00f5pime, kuidas luua ja kontrollida oma br\u00e4ndi tehisintellekti n\u00e4htavust neljas p\u00f5hidimensioonis: meeldej\u00e4\u00e4vus, s\u00f5numi \u00fchtsus, sisu struktuur ja v\u00e4\u00e4rtuse m\u00f5istmine. Seminari viib l\u00e4bi Dmitrij \u017batuchin – Rankfor.AI asutaja ja tegevjuht. Asutajana keskendub Dmitrij sellele, kuidas tehisintellekt br\u00e4ndidest aru saab ja neid anal\u00fc\u00fcsib. See missioon\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T13:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/02\/AEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/\",\"name\":\"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AEO.png\",\"datePublished\":\"2026-02-18T08:49:05+00:00\",\"dateModified\":\"2026-03-23T13:28:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AEO.png\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AEO.png\",\"width\":1080,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"description\":\"Loo enda edulugu\",\"publisher\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"width\":512,\"height\":512,\"caption\":\"Tallinna Ettev\u00f5tlusinkubaator\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/","og_locale":"en_US","og_type":"article","og_title":"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator","og_description":"60% veebiotsingutest l\u00f5peb t\u00e4nap\u00e4eval ilma klikita, inimesed ei liigu enam br\u00e4ndi kodulehele, vaid k\u00fcsivad vastuseid otse Geminilt v\u00f5i ChatGPT-lt. T\u00f6\u00f6toas selgitame, mida AEO (Answer Engine Optimization) ja GEO (Generative Engine Optimization) praktikas t\u00e4hendavad: kuidas tehisintellekt otsustab, milliseid br\u00e4nde mainida, soovitada ja usaldada ning miks tugev SEO ei taga enam, et sinu br\u00e4nd kuulub ostja kaalutluste hulka. T\u00f6\u00f6toas \u00f5pime, kuidas luua ja kontrollida oma br\u00e4ndi tehisintellekti n\u00e4htavust neljas p\u00f5hidimensioonis: meeldej\u00e4\u00e4vus, s\u00f5numi \u00fchtsus, sisu struktuur ja v\u00e4\u00e4rtuse m\u00f5istmine. Seminari viib l\u00e4bi Dmitrij \u017batuchin – Rankfor.AI asutaja ja tegevjuht. Asutajana keskendub Dmitrij sellele, kuidas tehisintellekt br\u00e4ndidest aru saab ja neid anal\u00fc\u00fcsib. See missioon\u2026","og_url":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/","og_site_name":"Tallinna Ettev\u00f5tlusinkubaator","article_modified_time":"2026-03-23T13:28:13+00:00","og_image":[{"width":1080,"height":658,"url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/02\/AEO.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/","url":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/","name":"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus? - Tallinna Ettev\u00f5tlusinkubaator","isPartOf":{"@id":"https:\/\/inkubaator.tallinn.ee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/#primaryimage"},"image":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/#primaryimage"},"thumbnailUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/02\/AEO.png","datePublished":"2026-02-18T08:49:05+00:00","dateModified":"2026-03-23T13:28:13+00:00","breadcrumb":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/#primaryimage","url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/02\/AEO.png","contentUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2026\/02\/AEO.png","width":1080,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/aeo-ja-geo-kuidas-edendada-brandi-nahtavust-ai-otsingus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inkubaator.tallinn.ee\/"},{"@type":"ListItem","position":2,"name":"AEO ja GEO: Kuidas edendada br\u00e4ndi n\u00e4htavust AI-otsingus?"}]},{"@type":"WebSite","@id":"https:\/\/inkubaator.tallinn.ee\/#website","url":"https:\/\/inkubaator.tallinn.ee\/","name":"Tallinna Ettev\u00f5tlusinkubaator","description":"Loo enda edulugu","publisher":{"@id":"https:\/\/inkubaator.tallinn.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inkubaator.tallinn.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inkubaator.tallinn.ee\/#organization","name":"Tallinna Ettev\u00f5tlusinkubaator","url":"https:\/\/inkubaator.tallinn.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/","url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","contentUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","width":512,"height":512,"caption":"Tallinna Ettev\u00f5tlusinkubaator"},"image":{"@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/events\/24989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/media\/24990"}],"wp:attachment":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/media?parent=24989"}],"wp:term":[{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/event-category?post=24989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}