{"id":22459,"date":"2025-08-29T09:13:58","date_gmt":"2025-08-29T07:13:58","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=22459"},"modified":"2025-11-17T10:26:11","modified_gmt":"2025-11-17T08:26:11","slug":"kuidas-luua-ja-arendada-brandi-6","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/kuidas-luua-ja-arendada-brandi-6\/","title":{"rendered":"Kuidas luua ja arendada br\u00e4ndi?"},"content":{"rendered":"\n<p>Br\u00e4nd on ettev\u00f5tte \u00e4ratuntavuse ja meeldej\u00e4\u00e4vuse alus.\u00a0See peegeldab ettev\u00f5tte identiteeti ja v\u00e4\u00e4rtusi ning aitab neid kiiresti ja selgelt kommunikeerida. Tugeva br\u00e4ndi loomine ja hoidmine n\u00f5uab l\u00e4bim\u00f5eldud strateegiat, loovust ja j\u00e4rjepidevust. <\/p>\n\n\n\n<p>Koolituse eesm\u00e4rk on anda osalejatele alusteadmised br\u00e4ndist ja selle loomisprotsessist. Osalejad omandavad p\u00f5him\u00f5isted ja praktilised juhised br\u00e4ndi loomise ja arendamise protsesside l\u00e4biviimiseks oma ettev\u00f5ttes.<\/p>\n\n\n\n<p>Koolituse teemad jagunevad neljaks osaks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I osa: sissejuhatus br\u00e4ndingusse, br\u00e4ndi p\u00f5hikomponendid<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>II osa: br\u00e4ndi loomise meetodid ja t\u00f6\u00f6riistad<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>III osa: praktilised sammud oma br\u00e4ndi loomiseks, tegevuskava loomine<strong>\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IV osa: kokkuv\u00f5te ja praktilised n\u00f5uanded<\/li>\n<\/ul>\n\n\n\n<p><strong>Koolituse viib l\u00e4bi Ettev\u00f5tlusinkubaatori mentor Paavo Pettai.<\/strong>&nbsp;Paavol on 30-aastane kogemus turunduse, reklaami, disaini ja kommunikatsiooni valdkonnas. Ta on olnud asutaja ja partner reklaami-, meedia- ja suhtekorraldusagentuurides Idea AD, EuroRSCG PR, MPG Baltics, Media Contacts ja Midfield. Ta on osalenud paljude Eesti tuntud br\u00e4ndide loomises ja arendamises.<\/p>\n\n\n\n<p>Koolitus toimub Ettev\u00f5tlusinkubaatoris kohapeal (Kultuurikatel, Kursi 3) ja soovi korral saab osaleda ka veebi teel.&nbsp;<\/p>\n\n\n\n<p>Osalustasu:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ettev\u00f5tlusinkubaatori inkubantidele tasuta\u202f\u00a0<\/li>\n\n\n\n<li>Ettev\u00f5tetele ja eraisikutele 40\u20ac+km\u00a0<\/li>\n\n\n\n<li>Eelinkubatsiooni raames on v\u00f5imalik osaleda 7 koolitusel:\u202f<a href=\"https:\/\/inkubaator.tallinn.ee\/program\/eelinkubatsioon\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/inkubaator.tallinn.ee\/program\/eelinkubatsioon\/<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>PS!\u202fKoolitus\u202fon\u202fosa\u202fterviklikust\u202fsarjast ja suunatud eelk\u00f5ige programmis osalevatele ettev\u00f5tjatele.<\/em>&nbsp;<\/p>\n\n\n\n<p><em>K\u00e4esolev s\u00fcndmus toimub projekti \u201cTallinna Loomeinkubaatori tugiteenused loomeettev\u00f5tjatele j\u00e4tkusuutlikuks arenguks ja ekspordiv\u00f5imekuse kasvuks\u201d raames ning see on kaasrahastatatud Euroopa Liidu poolt.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":22437,"template":"","meta":{"_acf_changed":true},"event-category":[160],"class_list":["post-22459","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-koolitus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-luua-ja-arendada-brandi-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Br\u00e4nd on ettev\u00f5tte \u00e4ratuntavuse ja meeldej\u00e4\u00e4vuse alus.\u00a0See peegeldab ettev\u00f5tte identiteeti ja v\u00e4\u00e4rtusi ning aitab neid kiiresti ja selgelt kommunikeerida. Tugeva br\u00e4ndi loomine ja hoidmine n\u00f5uab l\u00e4bim\u00f5eldud strateegiat, loovust ja j\u00e4rjepidevust. Koolituse eesm\u00e4rk on anda osalejatele alusteadmised br\u00e4ndist ja selle loomisprotsessist. Osalejad omandavad p\u00f5him\u00f5isted ja praktilised juhised br\u00e4ndi loomise ja arendamise protsesside l\u00e4biviimiseks oma ettev\u00f5ttes. Koolituse teemad jagunevad neljaks osaks: Koolituse viib l\u00e4bi Ettev\u00f5tlusinkubaatori mentor Paavo Pettai.&nbsp;Paavol on 30-aastane kogemus turunduse, reklaami, disaini ja kommunikatsiooni valdkonnas. Ta on olnud asutaja ja partner reklaami-, meedia- ja suhtekorraldusagentuurides Idea AD, EuroRSCG PR, MPG Baltics, Media Contacts ja Midfield. 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