{"id":22172,"date":"2025-08-19T12:53:14","date_gmt":"2025-08-19T10:53:14","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=22172"},"modified":"2025-09-12T10:45:47","modified_gmt":"2025-09-12T08:45:47","slug":"game-business-masterclass","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/game-business-masterclass\/","title":{"rendered":"Game Business Masterclass"},"content":{"rendered":"\n<p>The masterclass is for those with a <strong>game prototype<\/strong> or <strong>concept<\/strong> and a clear <strong>plan to move forward<\/strong>. Participants should have at least a basic understanding of the games industry. We also welcome <strong>marketing and business professionals eager to apply their skills in game development.<\/strong><\/p>\n\n\n\n<p>This masterclass gives you the tools, knowledge, and industry insight how to establish, fund, manage, and launch a game business.<\/p>\n\n\n\n<p>Over the course of four intensive modules, you\u2019ll learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop a clear business vision and model for your game<\/li>\n\n\n\n<li>Secure funding and build strong partnerships<\/li>\n\n\n\n<li>Position and market your game effectively to reach your audience<\/li>\n\n\n\n<li>Pitch confidently to investors and industry professionals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Schedule &amp; Training Topics<\/strong><\/h4>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\"><strong>13.09 \u2013 10.30\u201318.00 (On-site)<\/strong><br><strong>Games as a Business &amp; Business Vision Development<\/strong><\/mark><\/p>\n\n\n\n<p>Hands-on workshop where participants create the business vision and model for their game idea.<\/p>\n\n\n\n<p><strong>Topics covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Game industry economics &#8211; hit-driven, long-term, high risk, high reward<\/li>\n\n\n\n<li>Understanding games as a product &#8211; value, revenue, growth, mistakes<\/li>\n\n\n\n<li>Business vision models &#8211; vision statement, gaming revenue model, go-to-market document<\/li>\n\n\n\n<li>Product development &#8211; value, audience, investment scope, motivation<\/li>\n<\/ul>\n\n\n\n<p><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\"><strong>14.09 \u2013 10.30\u201318.00 (On-site)<\/strong><br><strong>Funding &amp; Partnerships<\/strong><\/mark><\/p>\n\n\n\n<p>In-depth training on funding opportunities and partnership strategies. Participants will develop a budget and funding plan, explore investment models, and prepare for realistic resource planning.<\/p>\n\n\n\n<p><strong>Topics covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapping funding sources: grants, venture capital, publishers, programs<\/li>\n\n\n\n<li>Types of investment: equity, revenue share, prototype funding<\/li>\n\n\n\n<li>Pitch deck financials: budgeting, cost structure, profitability assumptions<\/li>\n\n\n\n<li>Partnership models and rights allocation<\/li>\n<\/ul>\n\n\n\n<p><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\"><strong>20.09 \u2013 11.00\u201317.00 (Online)<\/strong><br><strong>Progress Review<\/strong><\/mark><\/p>\n\n\n\n<p>Individual feedback sessions on the work completed so far, followed by group discussions to strengthen budgets and business models based on feedback.<\/p>\n\n\n\n<p><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\"><strong>27.09 \u2013 11.00\u201317.00 (Online)<\/strong><br><strong>Marketing &amp; Positioning<\/strong><\/mark><\/p>\n\n\n\n<p>Practical session with real-world examples from game marketing. Participants will develop an initial positioning strategy and visual plan for their Steam page.<\/p>\n\n\n\n<p><strong>Topics covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principles and tools of game marketing<\/li>\n\n\n\n<li>Defining your audience and crafting your core message<\/li>\n\n\n\n<li>Creating an initial visual identity and product image<\/li>\n\n\n\n<li>Steam page mock-up and presentation outline<\/li>\n<\/ul>\n\n\n\n<p><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\"><strong>12.10 \u2013 13.00\u201318.00 (On-site)<\/strong><br><strong>Pitching &amp; Investor Relations<\/strong><\/mark><\/p>\n\n\n\n<p>Final Pitch Day where participants present to trainers and other participants. Includes a simulated investor meeting, direct feedback, and networking opportunities.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Trainer<\/h4>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The trainings are led by<\/strong> <strong>Bohdan Sereda<\/strong> \u2013 a cross-discipline game creator with 12 years of industry experience and six major releases across Premium AA, VR, and indie titles, including live games. He specialises in strategy, production, and vision, with additional skills in basic game design and prototyping in Unreal Engine.<\/p>\n\n\n\n<p>As a founder with strong R&amp;D expertise, Bohdan grew a studio from four people to nearly 40 professionals, culminating in the success of <em>Into The Radius VR<\/em> \u2013 a title with over 9,000 \u201cVery Positive\u201d reviews and 500,000 copies sold, paving the way for its sequel.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">In addition<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Participants will receive an official completion certificate (issued by Game UP! Academy in cooperation with Tallinn Business Incubator).<\/li>\n\n\n\n<li>The trainer will also answer ongoing questions between sessions via a dedicated Discord channel, ensuring continuous support throughout the programme.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Participation fee<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For companies: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Discounted price 60\u20ac+VAT until <\/strong>10.09 <\/mark><s>90\u20ac + VAT<\/s> <strong>(Fee covers up to 5 participants from the same company. <u>Price is per company \u2013 register one person only; we\u2019ll collect other participants\u2019 details later.)<\/u><\/strong><\/li>\n\n\n\n<li>For Students <strong>(choose Partner, when registering)<\/strong>: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Discounted price 90\u20ac+VAT until 10.09<\/mark><\/strong> <s>110\u20ac+VAT<\/s><\/li>\n\n\n\n<li>Not a company: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Discounted price 130\u20ac+VAT until 10.09<\/mark><\/strong> <s>150\u20ac+VAT\u00a0<\/s><\/li>\n<\/ul>\n\n\n\n<p><strong>Don\u2019t miss this opportunity to take your game business to the next level!&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Registration is open until 11<sup>th<\/sup> of September!<\/strong><\/p>\n\n\n\n<p>For additional questions: contact&nbsp;<a href=\"mailto:info@inkubaator.ee\">info@inkubaator.ee<\/a>&nbsp;<\/p>\n","protected":false},"featured_media":22176,"template":"","meta":{"_acf_changed":true},"event-category":[207],"class_list":["post-22172","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-programm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game Business Masterclass - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/game-business-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game Business Masterclass - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"The masterclass is for those with a game prototype or concept and a clear plan to move forward. 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