{"id":19839,"date":"2025-03-14T17:03:51","date_gmt":"2025-03-14T15:03:51","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=19839"},"modified":"2025-03-14T17:04:39","modified_gmt":"2025-03-14T15:04:39","slug":"google-ads-reklaamid","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/google-ads-reklaamid\/","title":{"rendered":"Google Ads reklaamid"},"content":{"rendered":"\n<p>Google Ads on reklaamide platvorm, mis pakub v\u00e4ga palju erinevaid v\u00f5imalusi. Google\u2019i otsingus ilmuvatele reklaamidele lisaks saab Adsi kaudu reklaamida ka Youtube\u2019is, Gmailis, erinevates portaalides, blogides jm. Tavalise reklaami k\u00f5rval on v\u00e4ga oluline roll taasturundusel ehk kampaaniatel, mis on suunatud klientidele, kes on kodulehte k\u00fclastanud v\u00f5i muul moel toote v\u00f5i teenuse vastu huvi \u00fcles n\u00e4idanud.<\/p>\n\n\n\n<p>Koolituse eesm\u00e4rk on anda osalejale teadmised ja oskused, et luua lihtsaid ja tulemuslikke Adsi kampaaniaid ning m\u00f5\u00f5ta tulemusi, et s\u00e4\u00e4sta reklaamikuludelt ning kasvatada k\u00e4ivet.<\/p>\n\n\n\n<p><strong>Koolituse ajakava:<\/strong><\/p>\n\n\n\n<p><strong>10:00 \u2013 11:30<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mis on kvaliteediskoor? Kuidas reklaamid asetuvad? Palju maksab?<\/li>\n\n\n\n<li>Kuidas reklaamid asetuvad &#8211; kuidas ja kas saada esimeseks?<\/li>\n\n\n\n<li>Optimaalsete m\u00e4rks\u00f5na kliki hindade ja eelarvete valik<\/li>\n\n\n\n<li>Konto struktureerimine ja kuidas teha m\u00e4rks\u00f5nale vastavat reklaami<\/li>\n\n\n\n<li>Reklaamide loomine AI abiga<\/li>\n<\/ul>\n\n\n\n<p><strong>11:45 \u2013 13:15<\/strong> <strong>M\u00e4rks\u00f5nade valik ja reklaamide loomine<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e4rks\u00f5nade vastet\u00fc\u00fcbid ja negatiivsed m\u00e4rks\u00f5nad<\/li>\n\n\n\n<li>Reklaamide kirjutamine nii Google-i kui kasutaja jaoks<\/li>\n\n\n\n<li>Google\u2019i eeskirjad ja reeglid \u2013 mis on lubatud ja mis mitte?<\/li>\n\n\n\n<li>Reklaamide t\u00e4iendamine reklaamilaienditega<\/li>\n\n\n\n<li>M\u00e4rks\u00f5nade valik AI abiga<\/li>\n<\/ul>\n\n\n\n<p><strong>14:00 \u2013 15:30<\/strong> <strong>T\u00e4psem tulemuste m\u00f5\u00f5tmine ja v\u00f5imalused v\u00e4ljaspool otsingureklaame<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sissejuhatus Google Analyticsisse, eesm\u00e4rkide seadistamine ja Adsiga<\/li>\n\n\n\n<li>\u00fchendamine, et m\u00f5\u00f5ta reaalset k\u00e4ivet v\u00f5i p\u00e4ringuid<\/li>\n\n\n\n<li>Google <em>display<\/em>-v\u00f5rgustiku v\u00f5imalused<\/li>\n\n\n\n<li>YouTube-is reklaamimine<\/li>\n\n\n\n<li>Gmaili reklaamide erip\u00e4rad<\/li>\n\n\n\n<li>Tasuturunduse abil klientide tagasi toomine<\/li>\n\n\n\n<li>Chatgpt kasutamine erinevate v\u00f5imaluste vahel navigeerimiseks<\/li>\n<\/ul>\n\n\n\n<p><strong>15:45 \u2013 17:00<\/strong> <strong>P\u00f5hjalike kampaaniate tegemine v\u00f5i anal\u00fc\u00fctika seadistamine<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vastavalt auditooriumile vaatame l\u00e4bi Google Ads Editori abil keerulisemate<\/li>\n\n\n\n<li>kampaaniate kasutamise v\u00f5i l\u00e4hme detailidesse m\u00f5nel muul teemal, mis<\/li>\n\n\n\n<li>rohkem huvi valmistab. N\u00e4iteks on v\u00f5imalik l\u00e4hemalt uurida Google Analyticsit ja Google Tag Manager abil trackingu seadistamist.<\/li>\n\n\n\n<li>Oma kampaania loomine ja tagasiside<\/li>\n<\/ul>\n\n\n\n<p><strong>Koolituse l\u00e4biviimise p\u00f5him\u00f5tted:<\/strong> <em>Enne koolitust on soovitatav luua endale Google Adsi konto (ads.google.com lehel).<\/em> <em>Konto loomine on lihtne, lehel on suunavad juhised. P\u00e4rast konto loomist on soovituslik keskkonnas ka midagi katsetada ja ringi vaadata, et koolitajalt soovi korral abi saada ning k\u00fcsimusi esitada. Koolituse raames laiendatakse teadmisi, et toimivaid kampaaniaid luua.<\/em><\/p>\n\n\n\n<p><strong>Koolituse tulemusena osaleja:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oskab luua lihtsaid ja tulemuslikke turunduskampaaniaid;<\/li>\n\n\n\n<li>teab nippidest, kuidas kampaaniate loomist lihtsustada ning kuidas lisaks klikkidele reaalseid tulemusi m\u00f5\u00f5ta;<\/li>\n\n\n\n<li>oskab luua reklaame, mis on Google\u2019i eeskirjadega koosk\u00f5las;<\/li>\n\n\n\n<li>teab, millised on Google Adsi v\u00f5imalused v\u00e4ljaspool otsingureklaame (YouTube, Gmail jm).<\/li>\n\n\n\n<li>oskab kasutada AI lahendusi, et reklaamide loomist h\u00f5lbustada.<\/li>\n<\/ul>\n\n\n\n<p><strong>Koolituse viib l\u00e4bi Ettev\u00f5tlusinkubaatori mentor Karl Pae. <\/strong>Karl oli esimene eestlane, kes asus t\u00f6\u00f6le Google\u2019i Euroopa peakontoris 2008. aastal. T\u00e4na juhib ta Google\u2019i reklaamidele spetsialiseerunud agentuuri ePPC, mis haldab Eesti ja Soome suurimaid reklaamijaid ning mille turg ulatub \u00fcle 30 eri riigi.<\/p>\n\n\n\n<p>Digiagentuur ePPC on juhtiv ekspert nii Eestist kui ka mujalt riikidest v\u00e4listurgudele sisenemise teemadel. ePPC fookus on eksportivad ettev\u00f5tted, kelle k\u00e4ive eksportturgudelt tuleb suuresti l\u00e4bi Google\u2019i reklaamide.<\/p>\n\n\n\n<p><strong>Koolitus toimub kohapeal Ettev\u00f5tlusinkubaatoris.<\/strong><\/p>\n\n\n\n<p><strong>Koolitus on m\u00f5eldud vaid Ettev\u00f5tlusinkubaatori inkubantidele.<\/strong><\/p>\n\n\n\n<p><em>K\u00e4esolev s\u00fcndmus toimub projekti \u201cTallinna Loomeinkubaatori tugiteenused loomeettev\u00f5tjatele j\u00e4tkusuutlikuks arenguks ja ekspordiv\u00f5imekuse kasvuks\u201d raames ning see on kaasrahastatatud Euroopa Liidu poolt.<\/em>\u00a0<em>S\u00fcndmustel\u00a0osalemist k\u00e4sitletakse v\u00e4hese t\u00e4htsuga abi (VTA) andmisena s\u00fcndmusel osalenud ettev\u00f5tetele.<\/em><br><\/p>\n","protected":false},"featured_media":19840,"template":"","meta":{"_acf_changed":false},"event-category":[160],"class_list":["post-19839","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-koolitus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads reklaamid - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/google-ads-reklaamid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads reklaamid - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Google Ads on reklaamide platvorm, mis pakub v\u00e4ga palju erinevaid v\u00f5imalusi. Google\u2019i otsingus ilmuvatele reklaamidele lisaks saab Adsi kaudu reklaamida ka Youtube\u2019is, Gmailis, erinevates portaalides, blogides jm. Tavalise reklaami k\u00f5rval on v\u00e4ga oluline roll taasturundusel ehk kampaaniatel, mis on suunatud klientidele, kes on kodulehte k\u00fclastanud v\u00f5i muul moel toote v\u00f5i teenuse vastu huvi \u00fcles n\u00e4idanud. Koolituse eesm\u00e4rk on anda osalejale teadmised ja oskused, et luua lihtsaid ja tulemuslikke Adsi kampaaniaid ning m\u00f5\u00f5ta tulemusi, et s\u00e4\u00e4sta reklaamikuludelt ning kasvatada k\u00e4ivet. 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