{"id":17290,"date":"2024-10-03T12:42:06","date_gmt":"2024-10-03T10:42:06","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=17290"},"modified":"2024-11-12T10:57:30","modified_gmt":"2024-11-12T08:57:30","slug":"kuidas-luua-ja-arendada-brandi-4","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/kuidas-luua-ja-arendada-brandi-4\/","title":{"rendered":"Kuidas luua ja arendada br\u00e4ndi?\u00a0"},"content":{"rendered":"\n<p>Koolitusel k\u00e4sitleme, kuidas luua eristuv ja meeldej\u00e4\u00e4v br\u00e4nd, kujundada selle isiksus, lugu ja visuaalne identiteet ning seostada see ettev\u00f5tte eesm\u00e4rkidega. Kuidas luua br\u00e4ndi lugu, mis j\u00e4\u00e4b inimestele meelde ja aitab eristuda?&nbsp;<\/p>\n\n\n\n<p><strong>Koolitusel k\u00e4sitletavad teemad:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Br\u00e4ndi definitsioon ja t\u00e4htsus:<\/strong> Mis on br\u00e4nd? Miks on see oluline ja kuidas see aitab t\u00e4helepanu v\u00f5ita?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simon Sineki Golden Circle:<\/strong> Suurest eesm\u00e4rgist l\u00e4htuva br\u00e4ndi loomise filosoofia. Kuidas seostada meie meeskonna ja klientide teadlikkust br\u00e4ndi suurest eesm\u00e4rgist?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Br\u00e4ndi platvorm:<\/strong> Loome ettev\u00f5tte esmase br\u00e4ndi platvormi, m\u00e4\u00e4ratledes selle p\u00f5hielemendid.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Br\u00e4ndi karakter:<\/strong> Kuidas kujundada oma br\u00e4ndile unikaalne isiksus ja iseloom, mis eristab seda konkurentidest? Toome n\u00e4iteid erinevate br\u00e4ndide iseloomudest.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Br\u00e4ndi nimi ja lugu:<\/strong> Kuidas leida oma br\u00e4ndile sobiv nimi ja selle t\u00e4hendus? Kuidas luua br\u00e4ndi lugu, mis on meeldej\u00e4\u00e4v ja suhestub klientidega?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CVI (Corporate Visual Identity):<\/strong> Mis see on ja milleks see vajalik on? Kuidas olla hea tellija graafilisele disainerile?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Koolitus sisaldab praktilisi harjutusi ja t\u00f6\u00f6lehti, mis aitavad osalejatel oma teadmisi koheselt rakendada.&nbsp;<\/p>\n\n\n\n<p><strong>Koolituse viib l\u00e4bi Ettev\u00f5tlusinkubaatori mentor J. Margus Klaar<\/strong>. J. Margus Klaar on alustavaid ja tegutsevaid ettev\u00f5tteid n\u00f5ustanud juba \u00fcle 30 aasta, t\u00f6\u00f6tades organisatsioonidega v\u00e4ga erinevatest tegevusvaldkondadest. Silmapaistvate \u00e4riarendusprojektidena v\u00f5ib v\u00e4lja tuua Swedbanki v\u00e4ikeettev\u00f5tete suuna \u00e4ristrateegia, Elroni kasutajakogemuse arenduse ja Helmese br\u00e4ndistrateegia. Alates 2018. aastast on Margus Disaini Meistriklassi disainijuhina n\u00f5ustanud k\u00fcmneid ettev\u00f5tteid j\u00f5udmaks uute toote- ja teenusearendusteni.\u00a0<\/p>\n\n\n\n<p>Koolitus toimub Ettev\u00f5tlusinkubaatoris kohapeal (Veerenni 24C) ja soovi korral saab osaleda ka veebi teel.&nbsp;<\/p>\n\n\n\n<p>Inkubatsiooniprogrammi ettev\u00f5tjatele toimub ka koolitusj\u00e4rgne grupimentorlus.&nbsp;<\/p>\n\n\n\n<p>Osalustasu:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ettev\u00f5tlusinkubaatori inkubantidele tasuta\u202f\u00a0<\/li>\n\n\n\n<li>Ettev\u00f5tetele ja eraisikutele 40\u20ac+km\u00a0<\/li>\n\n\n\n<li>Eelinkubatsiooni raames on v\u00f5imalik osaleda 7 koolitusel:\u202f<a href=\"https:\/\/inkubaator.tallinn.ee\/program\/eelinkubatsioon\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/inkubaator.tallinn.ee\/program\/eelinkubatsioon\/<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>PS!\u202fKoolitus\u202fon\u202fosa\u202fterviklikust\u202fsarjast ja suunatud eelk\u00f5ige programmis osalevatele ettev\u00f5tjatele.<\/em>&nbsp;<\/p>\n\n\n\n<p><em>K\u00e4esolev s\u00fcndmus toimub projekti \u201cTallinna Loomeinkubaatori tugiteenused loomeettev\u00f5tjatele j\u00e4tkusuutlikuks arenguks ja ekspordiv\u00f5imekuse kasvuks\u201d raames ning see on kaasrahastatatud Euroopa Liidu poolt.<\/em><\/p>\n","protected":false},"featured_media":17271,"template":"","meta":{"_acf_changed":true},"event-category":[160],"class_list":["post-17290","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-koolitus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuidas luua ja arendada br\u00e4ndi?\u00a0 - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-luua-ja-arendada-brandi-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas luua ja arendada br\u00e4ndi?\u00a0 - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Koolitusel k\u00e4sitleme, kuidas luua eristuv ja meeldej\u00e4\u00e4v br\u00e4nd, kujundada selle isiksus, lugu ja visuaalne identiteet ning seostada see ettev\u00f5tte eesm\u00e4rkidega. Kuidas luua br\u00e4ndi lugu, mis j\u00e4\u00e4b inimestele meelde ja aitab eristuda?&nbsp; Koolitusel k\u00e4sitletavad teemad:&nbsp; Koolitus sisaldab praktilisi harjutusi ja t\u00f6\u00f6lehti, mis aitavad osalejatel oma teadmisi koheselt rakendada.&nbsp; Koolituse viib l\u00e4bi Ettev\u00f5tlusinkubaatori mentor J. Margus Klaar. J. Margus Klaar on alustavaid ja tegutsevaid ettev\u00f5tteid n\u00f5ustanud juba \u00fcle 30 aasta, t\u00f6\u00f6tades organisatsioonidega v\u00e4ga erinevatest tegevusvaldkondadest. Silmapaistvate \u00e4riarendusprojektidena v\u00f5ib v\u00e4lja tuua Swedbanki v\u00e4ikeettev\u00f5tete suuna \u00e4ristrateegia, Elroni kasutajakogemuse arenduse ja Helmese br\u00e4ndistrateegia. 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