{"id":13823,"date":"2023-09-01T14:23:43","date_gmt":"2023-09-01T12:23:43","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=13823"},"modified":"2023-11-22T14:10:56","modified_gmt":"2023-11-22T12:10:56","slug":"kuidas-luua-ja-arendada-brandi-2","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/kuidas-luua-ja-arendada-brandi-2\/","title":{"rendered":"Kuidas luua ja arendada br\u00e4ndi?"},"content":{"rendered":"<p>Br\u00e4nd on see, mis teeb ettev\u00f5tte \u00e4ratuntavaks ja meeldej\u00e4\u00e4vaks. See v\u00f5imaldab kiiresti kommunikeerida ettev\u00f5tte identiteeti, v\u00e4\u00e4rtusi ja teenuseid. Br\u00e4ndi loomine ja haldamine n\u00f5uab strateegilist planeerimist, loovust ja j\u00e4rjepidevust.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Br\u00e4ndi loomise koolitusel k\u00e4sitleme j\u00e4rgnevaid teemasid:\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Br\u00e4ndi olemus ja v\u00e4\u00e4rtused\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Br\u00e4ndi loomise meetodid ja t\u00f6\u00f6riistad\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Br\u00e4ndi nimi, lugu, visuaal ja logo\u00a0<\/li>\n<\/ul>\n<p>Koolitusel \u00f5pime, mis on br\u00e4nd ja millest see koosneb. Saame \u00fclevaate praktilistest t\u00f6\u00f6riistadest ja meetoditest, mida br\u00e4ndi loomisel kasutada. Saame juhised, mida v\u00f5tta arvesse br\u00e4ndile nime valides, logo ja visuaali luues.\u00a0Koolituse raames peegeldame olemasolevaid br\u00e4nde gruppides. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>T\u00f6\u00f6toa viib l\u00e4bi Loomeinkubaatori mentor Ionel Lehari,<\/strong> kes on ligi 20-aastase t\u00f6\u00f6kogemusega disainistrateeg ja \u00f5ppej\u00f5ud. Ta on kommunikatsioonifirmade gruppi Creative Union kuuluva kontseptuaalse disaini agentuuri Identity loovjuht ja partner. Identity tiimi loovjuhina on Ionel auhinnatud 21 korral loovfestivalidel (Kuldmuna ja ADC*Estonia). M\u00f5ned nimekamad Ioneli poolt juhitud br\u00e4ndiloome ja visuaalse identiteedi projektid on EV100, Caf\u00e9 Maiasmokk, Solaris ja Bauhof.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Koolitus toimub Loomeinkubaatoris kohapeal (Veerenni 24C).\u00a0<\/strong><\/p>\n<p><strong>Osalustasu:\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"35\" data-aria-level=\"1\">Loomeinkubaatori inkubantidele tasuta\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"36\" data-aria-level=\"1\">\u00dche koolituse hind 40\u20ac+km (vali ettev\u00f5te\/eraisik)\u00a0<\/li>\n<li><span data-contrast=\"none\">Eelinkubatsiooni raames osalemine 120\u20ac+km (registreerides Eelinkubatsioon)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">PS!\u00a0<\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Koolitus\u00a0on\u00a0osa\u00a0terviklikust\u00a0sarjast ja suunatud eelk\u00f5ige programmis osalevatele ettev\u00f5tjatele.<\/span><\/em><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-13823","events","type-events","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-luua-ja-arendada-brandi-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Br\u00e4nd on see, mis teeb ettev\u00f5tte \u00e4ratuntavaks ja meeldej\u00e4\u00e4vaks. See v\u00f5imaldab kiiresti kommunikeerida ettev\u00f5tte identiteeti, v\u00e4\u00e4rtusi ja teenuseid. Br\u00e4ndi loomine ja haldamine n\u00f5uab strateegilist planeerimist, loovust ja j\u00e4rjepidevust.\u00a0 &nbsp; Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust.\u00a0 &nbsp; Br\u00e4ndi loomise koolitusel k\u00e4sitleme j\u00e4rgnevaid teemasid:\u00a0 Br\u00e4ndi olemus ja v\u00e4\u00e4rtused\u00a0 Br\u00e4ndi loomise meetodid ja t\u00f6\u00f6riistad\u00a0 Br\u00e4ndi nimi, lugu, visuaal ja logo\u00a0 Koolitusel \u00f5pime, mis on br\u00e4nd ja millest see koosneb. Saame \u00fclevaate praktilistest t\u00f6\u00f6riistadest ja meetoditest, mida br\u00e4ndi loomisel kasutada. Saame juhised, mida v\u00f5tta arvesse br\u00e4ndile nime valides, logo ja visuaali luues.\u00a0Koolituse raames peegeldame olemasolevaid\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-luua-ja-arendada-brandi-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T12:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/og-image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-luua-ja-arendada-brandi-2\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-luua-ja-arendada-brandi-2\\\/\",\"name\":\"Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\"},\"datePublished\":\"2023-09-01T12:23:43+00:00\",\"dateModified\":\"2023-11-22T12:10:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-luua-ja-arendada-brandi-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-luua-ja-arendada-brandi-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/kuidas-luua-ja-arendada-brandi-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kuidas luua ja arendada br\u00e4ndi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"description\":\"Loo enda edulugu\",\"publisher\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"width\":512,\"height\":512,\"caption\":\"Tallinna Ettev\u00f5tlusinkubaator\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkubaator.tallinn.ee\/sundmused\/kuidas-luua-ja-arendada-brandi-2\/","og_locale":"en_US","og_type":"article","og_title":"Kuidas luua ja arendada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","og_description":"Br\u00e4nd on see, mis teeb ettev\u00f5tte \u00e4ratuntavaks ja meeldej\u00e4\u00e4vaks. See v\u00f5imaldab kiiresti kommunikeerida ettev\u00f5tte identiteeti, v\u00e4\u00e4rtusi ja teenuseid. Br\u00e4ndi loomine ja haldamine n\u00f5uab strateegilist planeerimist, loovust ja j\u00e4rjepidevust.\u00a0 &nbsp; Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust.\u00a0 &nbsp; Br\u00e4ndi loomise koolitusel k\u00e4sitleme j\u00e4rgnevaid teemasid:\u00a0 Br\u00e4ndi olemus ja v\u00e4\u00e4rtused\u00a0 Br\u00e4ndi loomise meetodid ja t\u00f6\u00f6riistad\u00a0 Br\u00e4ndi nimi, lugu, visuaal ja logo\u00a0 Koolitusel \u00f5pime, mis on br\u00e4nd ja millest see koosneb. Saame \u00fclevaate praktilistest t\u00f6\u00f6riistadest ja meetoditest, mida br\u00e4ndi loomisel kasutada. 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