{"id":12308,"date":"2023-01-18T10:44:42","date_gmt":"2023-01-18T08:44:42","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=12308"},"modified":"2023-01-18T14:59:06","modified_gmt":"2023-01-18T12:59:06","slug":"tootuba-kuidas-ehitada-brandi","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/tootuba-kuidas-ehitada-brandi\/","title":{"rendered":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi?"},"content":{"rendered":"<p>Br\u00e4ndi t\u00e4hendus on l\u00e4bi aastate muutunud ja t\u00e4naseni on selle kohta mitut definitsiooni. \u00dcks on kindel\u2014 br\u00e4nd ei ole toode, neid kaht aetakse v\u00e4ga tihti segamini ja on oluline m\u00f5ista, mis on nende vahe. See on kogu \u00fcldine imago.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Br\u00e4nd teeb kliendi otsustusprotsessi lihtsamaks, aga selle loomise protsess on pikk kuid absoluutselt vajalik ettev\u00f5tte toimimiseks pikas perspektiivis. Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust.<\/p>\n<p class=\"xxxmsonormal\"><strong><span lang=\"ET\">Br\u00e4ndi ehitamise t\u00f6\u00f6toas tulevad k\u00e4sitlusele teemad:<\/span><\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Mis on br\u00e4nd? Millest br\u00e4nd koosneb? Struktuur?<\/span><\/li>\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Kuidas valida br\u00e4ndinime ja millised on erinevad t\u00fc\u00fcbid?<\/span><\/li>\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Milline on tugev br\u00e4nd? Mis on br\u00e4ndi v\u00e4\u00e4rtus? Mis v\u00f5ib saada br\u00e4ndi n\u00f5rkuseks?<\/span><\/li>\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Br\u00e4ndi anal\u00fc\u00fcs<\/span><\/li>\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Milliseid t\u00f6\u00f6riistu kasutada br\u00e4ndi loomiseks? \u00a0<\/span><\/li>\n<li class=\"xxxmsolistparagraph\"><span lang=\"ET\">Br\u00e4ndistrateegia ja rebr\u00e4nding<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>K\u00f5igile registreerunutele saadame eelnevalt kodut\u00f6\u00f6, mille palume hiljemalt 01.02 t\u00e4ita.<\/strong><\/p>\n<p class=\"xxxmsonormal\"><strong>T\u00f6\u00f6toa viib l\u00e4bi Loomeinkubaatori mentor Ionel Lehari<\/strong>, kes on ligi 20-aastase t\u00f6\u00f6kogemusega disainistrateeg ja \u00f5ppej\u00f5ud. Ta on kommunikatsioonifirmade gruppi Creative Union kuuluva kontseptuaalse disaini agentuuri Identity loovjuht ja partner. Identity tiimi loovjuhina on Ionel auhinnatud 21 korral loovfestivalidel (Kuldmuna ja ADC*Estonia). M\u00f5ned nimekamad Ioneli poolt juhitud br\u00e4ndiloome ja visuaalse identiteedi projektid on EV100, Caf\u00e9 Maiasmokk, Solaris ja Bauhof.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Osalustasu:<\/strong><\/p>\n<p>Loomeinkubaatori inkubantidele tasuta.<\/p>\n<p>Loomeinkubaatori vilistlastele, Tehnopoli vilistlastele, TDH disaineritele, Kaubandust\u00f6\u00f6stuskoja liikmetele, Tartu LMK vilistlastele, EFF disaineritele, Loomeinkubaatori \u00fc\u00fcrnikele soodushind 25\u20ac+km (registreerides vali partner)<\/p>\n<p>K\u00f5ik teised ettev\u00f5tted ja eraisikud 30\u20ac+km<\/p>\n","protected":false},"featured_media":12309,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-12308","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Br\u00e4ndi t\u00e4hendus on l\u00e4bi aastate muutunud ja t\u00e4naseni on selle kohta mitut definitsiooni. \u00dcks on kindel\u2014 br\u00e4nd ei ole toode, neid kaht aetakse v\u00e4ga tihti segamini ja on oluline m\u00f5ista, mis on nende vahe. See on kogu \u00fcldine imago.\u00a0 &nbsp; Br\u00e4nd teeb kliendi otsustusprotsessi lihtsamaks, aga selle loomise protsess on pikk kuid absoluutselt vajalik ettev\u00f5tte toimimiseks pikas perspektiivis. Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust. Br\u00e4ndi ehitamise t\u00f6\u00f6toas tulevad k\u00e4sitlusele teemad: Mis on br\u00e4nd? Millest br\u00e4nd koosneb? Struktuur? Kuidas valida br\u00e4ndinime ja millised on erinevad t\u00fc\u00fcbid? Milline on tugev br\u00e4nd? Mis on\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T12:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/\",\"name\":\"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Koolituste-kujundus-2022-su\u0308gis-13.png\",\"datePublished\":\"2023-01-18T08:44:42+00:00\",\"dateModified\":\"2023-01-18T12:59:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Koolituste-kujundus-2022-su\u0308gis-13.png\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Koolituste-kujundus-2022-su\u0308gis-13.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/sundmused\\\/tootuba-kuidas-ehitada-brandi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#website\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"description\":\"Loo enda edulugu\",\"publisher\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#organization\",\"name\":\"Tallinna Ettev\u00f5tlusinkubaator\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.webp\",\"width\":512,\"height\":512,\"caption\":\"Tallinna Ettev\u00f5tlusinkubaator\"},\"image\":{\"@id\":\"https:\\\/\\\/inkubaator.tallinn.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/","og_locale":"en_US","og_type":"article","og_title":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","og_description":"Br\u00e4ndi t\u00e4hendus on l\u00e4bi aastate muutunud ja t\u00e4naseni on selle kohta mitut definitsiooni. \u00dcks on kindel\u2014 br\u00e4nd ei ole toode, neid kaht aetakse v\u00e4ga tihti segamini ja on oluline m\u00f5ista, mis on nende vahe. See on kogu \u00fcldine imago.\u00a0 &nbsp; Br\u00e4nd teeb kliendi otsustusprotsessi lihtsamaks, aga selle loomise protsess on pikk kuid absoluutselt vajalik ettev\u00f5tte toimimiseks pikas perspektiivis. Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust. Br\u00e4ndi ehitamise t\u00f6\u00f6toas tulevad k\u00e4sitlusele teemad: Mis on br\u00e4nd? Millest br\u00e4nd koosneb? Struktuur? Kuidas valida br\u00e4ndinime ja millised on erinevad t\u00fc\u00fcbid? Milline on tugev br\u00e4nd? Mis on\u2026","og_url":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/","og_site_name":"Tallinna Ettev\u00f5tlusinkubaator","article_modified_time":"2023-01-18T12:59:06+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/","url":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/","name":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","isPartOf":{"@id":"https:\/\/inkubaator.tallinn.ee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/#primaryimage"},"image":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/#primaryimage"},"thumbnailUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png","datePublished":"2023-01-18T08:44:42+00:00","dateModified":"2023-01-18T12:59:06+00:00","breadcrumb":{"@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/#primaryimage","url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png","contentUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/inkubaator.tallinn.ee\/sundmused\/tootuba-kuidas-ehitada-brandi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inkubaator.tallinn.ee\/"},{"@type":"ListItem","position":2,"name":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi?"}]},{"@type":"WebSite","@id":"https:\/\/inkubaator.tallinn.ee\/#website","url":"https:\/\/inkubaator.tallinn.ee\/","name":"Tallinna Ettev\u00f5tlusinkubaator","description":"Loo enda edulugu","publisher":{"@id":"https:\/\/inkubaator.tallinn.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inkubaator.tallinn.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inkubaator.tallinn.ee\/#organization","name":"Tallinna Ettev\u00f5tlusinkubaator","url":"https:\/\/inkubaator.tallinn.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/","url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","contentUrl":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2024\/08\/favicon.webp","width":512,"height":512,"caption":"Tallinna Ettev\u00f5tlusinkubaator"},"image":{"@id":"https:\/\/inkubaator.tallinn.ee\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/events\/12308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/media\/12309"}],"wp:attachment":[{"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/media?parent=12308"}],"wp:term":[{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/inkubaator.tallinn.ee\/en\/wp-json\/wp\/v2\/event-category?post=12308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}