{"id":12138,"date":"2022-12-15T11:31:06","date_gmt":"2022-12-15T09:31:06","guid":{"rendered":"https:\/\/inkubaator.tallinn.ee\/?post_type=events&#038;p=12138"},"modified":"2023-01-12T11:41:46","modified_gmt":"2023-01-12T09:41:46","slug":"mis-on-pr-ja-kellele-seda-vaja-on","status":"publish","type":"events","link":"https:\/\/inkubaator.tallinn.ee\/en\/events\/mis-on-pr-ja-kellele-seda-vaja-on\/","title":{"rendered":"Mis on PR ja kellele seda vaja on?\u00a0"},"content":{"rendered":"<p><strong>Kui kuuled s\u00f5na PR, siis mis Sulle esimesena p\u00e4he tuleb? Pressiteade? H\u00e4mamine? Kirjutamine? Inimestega suhtlemine?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tegelikult on PR tihtilugu aga v\u00f5tmetegur, mis aitab Sinu ettev\u00f5tte p\u00f5his\u00f5numitel j\u00f5uda nendeni, kes seda p\u00e4riselt vajavad v\u00f5i kuulda tahavad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">19. jaanuaril tutvustab META Advisory:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">mida PR t\u00e4hendab, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">millest peaks alustama, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">kuidas kirjutada oma esimest pressiteadet, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">mida t\u00e4hendab ajakirjanikega suhtlemine, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">kuidas j\u00f5uda oma sihtr\u00fchmani ja <\/span><\/li>\n<li><span style=\"font-weight: 400;\">kuidas oma ettev\u00f5tte lugu jutustada.<\/span><\/li>\n<\/ul>\n<p><strong>Ajakava:\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">14.00 &#8211; 15.00 PR: kuidas, miks, kellele? L\u00e4bime kiirkursusena meediasuhtluse p\u00f5hit\u00f5ed ja anname t\u00f6\u00f6riistakasti, kuidas ise oma ettev\u00f5ttele kommunikatsiooni teha.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">15.00 &#8211; 16.00 Storytelling: kuidas oma lugu r\u00e4\u00e4kida ja millest alustada?\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Esinejad:<\/strong><\/p>\n<p><b>Ann Hiiemaa:<\/b><span style=\"font-weight: 400;\"> Ann juhib META Advisory&#8217;i uute ettev\u00f5tete arendamist ja on Eesti enim auhinnatud PR-konsultant. T\u00e4nu arvestatavale kogemusele ajakirjanikuna oskab ta integreeritud kampaaniate loomisel m\u00f5elda nii, et need saavutaksid maksimaalselt laia kandepinna ka \u00fcldmeedias. Just integreeritud kommunikatsioonikampaaniad ja uute ettev\u00f5tete lansseerimine on see, mida Ann k\u00f5ige paremini oskab. Selle t\u00f5estuseks on nii Eesti kui ka mitmete rahvusvaheliste kommunikatsioonikonkursside esikohad, nendest hinnatuim ilmselt PR-Excellence Awards esikoht Kogumisp\u00e4eviku kampaaniaga.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ann on kommunikatsioonivaldkonnas t\u00f6\u00f6tanud \u00fcle 10 aasta, tema klientide hulgas on nii Eesti juhtiv pank Swedbank, rahvusvahelisi tehnoloogiabr\u00e4nde nagu Starship, start-up-firmasid nagu WOLT ja Bikeep, aga ka avaliku sektori kliente nagu EAS.<\/span><\/p>\n<p><b>Lily M\u00e4gi:<\/b><span style=\"font-weight: 400;\"> Lily roll METAs on igak\u00fclgselt toetada turunduskommunikatsiooni tiimi konsultante. K\u00f5rghariduse omandas ta Amsterdami \u00fclikoolis (University of Amsterdam) \u2013 sealne meedia ja kultuuri eriala andis talle p\u00f5hjaliku \u00fclevaate nii erinevate meediakanalite kui ka sotsiaalmeedia anal\u00fc\u00fcsimisest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kommunikatsiooni-ja turundusvaldkonna puhul paelub Lilyt k\u00f5ige enam tehnoloogia &#8211; kui ka iduettev\u00f5tete kommunikatsioon ning rahvusvaheliste meediakajastuste p\u00fc\u00fcdmine. Lily on ka ise olnud alustava ettev\u00f5tja rollis oma kunstiplatvormiga ja saanud selle kogemuse baasilt hea ning realistliku \u00fclevaate start-upi loomise nii valupunktidest kui ka kitsaskohtadest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lisaks on Lily l\u00e4binud erinevaid rahvusvahelisi LinkedIn koolitusi ning v\u00f5tnud enda s\u00fcdameasjaks LinkedIni integreerimise ettev\u00f5tete kommunikatsiooniplaani. Tema s\u00f5nul v\u00f5ib LinkedIn osutuda parimaks tasuta turundusplatvormiks, kui seda oskuslikult kasutada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tema praeguste klientide hulka kuuluvad Futugrid, Work in Estonia, GScan, Tele2 ja Software Defined Space Conference.<\/span><\/p>\n<p><b>Maria Magdaleena Lamp:<\/b> <span style=\"font-weight: 400;\">Maria on Do All Write&#8217;i asutaja ja <\/span><i><span style=\"font-weight: 400;\">copywriter<\/span><\/i><span style=\"font-weight: 400;\">. Maria juhtis Jobbaticali sisustrateegiat ja on ka Work in Estonia&#8217;s Relocation Guide&#8217;i autor. Maria tugevuseks on empaatia kasutamine, et m\u00f5ista klientide eesm\u00e4rke ja l\u00f5pplugeja motivatsiooni. Ta \u00fchendab m\u00f5lemad vaatenurgad, et kujundada sisu ja teksti, mis k\u00f6idab.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00dcritus on TASUTA, aga vajalik on registreerimine!<\/strong><\/p>\n<p><strong>Formaat: S\u00fcndmus toimub Loomeinkubaatoris kohapeal (Veerenni 24C), III korrus.<\/strong><\/p>\n","protected":false},"featured_media":12150,"template":"","meta":{"_acf_changed":false},"event-category":[],"class_list":["post-12138","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mis on PR ja kellele seda vaja on?\u00a0 - Tallinna Ettev\u00f5tlusinkubaator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inkubaator.tallinn.ee\/sundmused\/mis-on-pr-ja-kellele-seda-vaja-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mis on PR ja kellele seda vaja on?\u00a0 - Tallinna Ettev\u00f5tlusinkubaator\" \/>\n<meta property=\"og:description\" content=\"Kui kuuled s\u00f5na PR, siis mis Sulle esimesena p\u00e4he tuleb? Pressiteade? H\u00e4mamine? Kirjutamine? Inimestega suhtlemine? &nbsp; Tegelikult on PR tihtilugu aga v\u00f5tmetegur, mis aitab Sinu ettev\u00f5tte p\u00f5his\u00f5numitel j\u00f5uda nendeni, kes seda p\u00e4riselt vajavad v\u00f5i kuulda tahavad. 19. jaanuaril tutvustab META Advisory: mida PR t\u00e4hendab, millest peaks alustama, kuidas kirjutada oma esimest pressiteadet, mida t\u00e4hendab ajakirjanikega suhtlemine, kuidas j\u00f5uda oma sihtr\u00fchmani ja kuidas oma ettev\u00f5tte lugu jutustada. Ajakava:\u00a0 14.00 &#8211; 15.00 PR: kuidas, miks, kellele? 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