{"version":"1.0","provider_name":"Tallinna Ettev\u00f5tlusinkubaator","provider_url":"https:\/\/inkubaator.tallinn.ee\/en\/","title":"T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi? - Tallinna Ettev\u00f5tlusinkubaator","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wKXKRB4LaO\"><a href=\"https:\/\/inkubaator.tallinn.ee\/en\/events\/tootuba-kuidas-ehitada-brandi\/\">T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/inkubaator.tallinn.ee\/en\/events\/tootuba-kuidas-ehitada-brandi\/embed\/#?secret=wKXKRB4LaO\" width=\"600\" height=\"338\" title=\"&#8220;T\u00f6\u00f6tuba: Kuidas ehitada br\u00e4ndi?&#8221; &#8212; Tallinna Ettev\u00f5tlusinkubaator\" data-secret=\"wKXKRB4LaO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/inkubaator.tallinn.ee\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/inkubaator.tallinn.ee\/wp-content\/uploads\/2023\/01\/Koolituste-kujundus-2022-su\u0308gis-13.png","thumbnail_width":1200,"thumbnail_height":628,"description":"Br\u00e4ndi t\u00e4hendus on l\u00e4bi aastate muutunud ja t\u00e4naseni on selle kohta mitut definitsiooni. \u00dcks on kindel\u2014 br\u00e4nd ei ole toode, neid kaht aetakse v\u00e4ga tihti segamini ja on oluline m\u00f5ista, mis on nende vahe. See on kogu \u00fcldine imago.\u00a0 &nbsp; Br\u00e4nd teeb kliendi otsustusprotsessi lihtsamaks, aga selle loomise protsess on pikk kuid absoluutselt vajalik ettev\u00f5tte toimimiseks pikas perspektiivis. Ettev\u00f5tte jaoks t\u00e4hendab tugev br\u00e4nd konkurentsieelist, identiteeti, mis eristab teistest, lojaalset kliendibaasi ja \u00e4rilist tasuvust. Br\u00e4ndi ehitamise t\u00f6\u00f6toas tulevad k\u00e4sitlusele teemad: Mis on br\u00e4nd? Millest br\u00e4nd koosneb? Struktuur? Kuidas valida br\u00e4ndinime ja millised on erinevad t\u00fc\u00fcbid? Milline on tugev br\u00e4nd? Mis on\u2026"}