The Tallinn Creative Incubator directs companies to incorporate the principles of the circular economy in their business. The need to adapt business models stems from established regulations and the need to stay competitive. In a situation where small businesses compete with large companies, they gain a competitive advantage in environmentally conscious behavior due to their flexibility and ability to change faster.
The goal of the Creative Incubator is to support sustainable, green and circular economy entrepreneurship through awareness raising and practical solutions.
Circular Economy 1: What is the circular economy?
What is the circular economy? What are its goals? Why is it important to include the principles of the circular economy in your company's operations? How to do it?
In the first video of the circular economy learning video series of the Tallinn Creative Incubator, circular economy expert Markus Vihma introduces the topic.
Circular Economy 2: How to choose materials for products?
Every material has an impact on the environment. What to pay attention to when choosing materials? How to choose environmentally friendly materials? How can the selected materials solve problems in other fields?
In the educational video, KIRA presents its experience with circular economy materials. KIRA is a sustainable footwear brand that produces sustainable footwear from old car tires and plastic bottles.
Circular Economy 3: What to pay attention to in production?
What are the main circular economy principles to pay attention to in production? What to do with production waste? How to produce resource efficiently?
In the educational video, Paragon Sleep, which produces blankets, pillows, technical textiles and beds, shares its experience. When producing home textiles, Paragon Sleep recycles 100% of production waste.
Circular Economy 4: How to design long-lasting products?
What is a good reusable product? What to pay attention to in product design?
In the educational video, Comodule, which connects bicycles and scooters to the internet, shares its experience with circular economy in product design. In addition, Comodule is the only company outside of China that manufactures electric scooters.
Circular Economy 5: How to design for end of life recycling?
How to design with end-of-life in mind? What happens to the product at the end of its lifecycle? What to do with the product materials at the end of its life? Product as a service?
In the video, questions about the long-lasting product cycle are answered by the sustainable design brand Stella Soomlais, which designs and manufactures leather accessories. The products are designed to be durable and are offered with aftercare, repair service and the option of renting.
Circular Economy 6: How to offer the product as a service?
How to offer a service instead of traded products? Does the consumer need the product or its function? What products can be offered as a service? What are the benefits of the service?
In the video Lindström, who is a company offering textile services, shares their experience. Lindström rents out various textiles, such as work clothes, mats, hotel textiles.
Circular Economy 7: Circular Economy example from food industry
How can circular economy principles be used in the food industry?
The experience story of the food industry is shared by Gelatex, which produces unique materials - nanofibers, which are used in the production of clean meat. Gelatex tries to prevent the production of waste from the meat industry.