Krista Kulderknup

23. märts 2020

Krista has over 20 years of experience in marketing, branding and customer service. She is involved in managing certified sustainable organic and sustainable, green economy and agriculture. Krista has prior experience as a manager in radio and television broadcasts. She has worked on marketing and branding in advertising agencies, banking and automotive industry. She has been marketing director and also managed customer relations in the luxury and ‘popular’ brands portfolio of the stock company Inchcape. For the past five years she has managed the Organic Estonia or Estonian Organic State development idea in cooperation with the ministries and agencies of the areas of activity. Krista is one of the authors of the first integral map of Estonian Organic Areas and Integrated Programme of Organic Economy. She has gathered both organic and natural products for exports in the event marketing portfolio and has worked on the background and established contacts with the organic purchasing managers from various target markets.

Topics Krista can help with:

  • positioning, renewal and rebranding of existing products
  • market overview – products of the area of activity, cooperation partners
  • functioning mechanism of an area of activity
  • trademark and packaging on the international organic and natural products market
  • certificates and labels
  • export markets for products
  • event marketing