Sven Aulik
Sven has spent his entire 30-year career in sales, with a particular focus on international and export sales. After graduating from Tallinn University of Technology (TalTech), he became known as the person who launches and develops new sales channels and partner networks in different countries—primarily across Europe, but also in other regions of the world.
In the private sector, Sven has worked in both startups and large corporations across industries including automotive, logistics, energy, and especially IT. In the public sector, he served as Head of Enterprise Estonia’s (EAS) export offices in 16 countries, including opening new offices in the United States, UAE, Poland, and Kenya. Over the years, he has negotiated business deals in most European countries and many other markets worldwide, met with prospective and existing clients and partners, organized companies’ participation in major industry trade fairs, and spoken at seminars and conferences both in Estonia and abroad.
During his time at EAS, he organized business delegations for Estonian companies to those 16 markets, often alongside senior government representatives including ministers, prime ministers, and the president, while also coordinating the daily operations of the international offices.
Sven is also a Board Member of the Estonian Association of Information Technology and Telecommunications (ITL), giving him deep insight into Estonia’s IT and telecom landscape. Through his work at both company and national levels, he actively contributes to shaping Estonia’s development and image as a leading digital and IT nation. He has been involved in training and mentoring for more than 20 years.
Sven can especially help with:
- Building, expanding, and remotely managing international sales teams
- Starting and developing export sales operations
- Selecting target markets for international expansion
- Building and strengthening business relationships
- Creating and growing an international network of contacts
Diana Veider
Diana is a strategist with more than 20 years of experience launching and scaling sales systems that generate real revenue. As the co-founder of Relancer, she has deep expertise in the startup ecosystem. One of her recent success stories includes launching an AI solution and building a sales pipeline worth more than €500K in under a year.
She brings together strategy, product positioning, and team leadership into a cohesive approach that delivers measurable business results.
Diana can help with:
- B2B sales and complex enterprise deals
- Go-to-market strategy, from launch to scale
- Building and managing sales pipelines
- Crafting value propositions and messaging that truly sells
- Building and leading high-performing sales teams
- Applying AI in business beyond the demo stage
- International expansion and validating new markets
- Designing sales processes and advising executive leadership