Circular fashion – is there a way to fast forward the change?

DATE: 09.03.2021 - 09.03.2021 at 15.30-17.30


The fashion and textile industry is resource-intensive and has a high environmental impact. At the same time, sustainability and the circular economy have become widely used words. Is there a big revolution in the fashion industry or is there a lot of publicity for small changes? What is happening in the circular economy and what can managers take over from there to their company? How to take the circular economy into account when developing new products and services?
That is what we are focusing on in this time's Leaders Club.



15.30 Short intro by the Chamber of Commerce
15.35 What happens to used clothes and textiles in the Baltic countries? 
Kristiina Martin, Stockholm Environment Institute Tallinn Center
15.55 How the fashion industry can become more sustainable& circular?
Victoria Jenkins,
16.20 How all citizens can become circular and how brands can help them in it?
Lindsay Boyle, Circular Citizen
16.50 Example of the sustainable brand from Estonia
KiraShoes, Henry Ratassepp
17.10 Q&A




KIRA’s story began when two compassionate friends discovered the atrocities of fast fashion. Since then, we have been committed to creating a sustainable footwear company that values three things:

  1. Reducing the environmental impact of fashion on the planet.
  2. Ensuring a fair and ethical working environment for our employees.
  3. Supporting our customers to tread more gently on the Earth.

Our expertly crafted products are created from old and reused materials. The fully vegan shoes will carry you around the world, leaving absolutely no trace.

KIRA shoes offer an alternative to fast fashion. Both ethical and comfortable, we are pioneers of sustainable footwear that works for the people and the planet. 

Kristiina Martin,  Stockholm Environment Institute Tallinn Center

Kristiina is an Expert at Stockholm Environment Institute Tallinn Center. She is involved in various projects related to the circular economy both in Estonia and abroad. She is particularly interested in the environmental challenges of textile industry. She has been involved in several initiatives and projects related to textiles and textile circularity. Kristiina has also trained and advised entrepreneurs, government representatives, NGOs, and other stakeholder groups on circular business models and circular design practices
Find the full report of a recent study "Post-consumer textile circularity in the Baltic Countries" HERE.

Lindsey Boyle, Circular Citizen

Lindsey is helping to build the knowledge needed to accelerate the transition to a circular economy. She is a senior employee of the non-profit organization OneEarth in Vancouver and works with the Finnish Innovation Fund Sitra.
Lindsey's interest in psychology was reflected in marketing and consumer behavior. In light of the climate crisis, she founded the social enterprise Circular Citizen in 2019, which creates a human view of circular innovation. It gives both large companies and start-ups, as well as governments, an overview of people's preferences and limitations. Lindsey believes that as a society we can increase the demand for new products, services and business models based on the principles of the circular economy.

Victoria Jenkins,  founder of

Victoria studied fashion design at the London campus of Istituto Marangoni, graduating in 2008. She went straight into an internship with an exceptionally creative designer and then got her first job as a pattern cutter for Goddiva, an online clothing brand. Whilst there Victoria began to work more and more as a garment technologist and when she left to work for a supplier it was as a garment tech- and that is mostly what she kept doing, for suppliers, high street and then high-end designers. Victoria went freelance in 2017, due to her health and the industries' inability to accommodate her as well as her dream to bring Unhidden to life.

Register here:

Incubants of Tallinn Creative incubator can participate on same terms as members of Chambers of Commerce, when registering please add "Tallinn Creative" as a keyword.

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